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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec032015

Foot Locker Asks Dr. Phil, Melissa Rivers How To Be An NBA All-Star Player

By Barry Janoff

December 3, 2015: When a young boy approaches NBA All-Star Russell Westbrook and says, "I'm trying to be just like you," the kid is immediately confronted by a dose a reality served up by ESPN analyst Jalen Rose, CNN chief medical correspondent Dr. Sanjay Gupta, TV host/producer Melissa Rivers, talk show personality Dr. Phil, Sports Science's John Brenkus and others.

In the spot from Foot Locker, "Fly Your Own Way featuring Russell Westbrook," the kid's dreams are not so much dashed as brought into focus as he is shown by the various experts how complicated and difficult it is to become a pro basketball player.

The commercial, under the retailer's "Approved" umbrella campaign, supports the release in Foot Locker of the Jordan Brand XX9 Low kicks, which the kid is wearing when he approaches Westbrook. But it's far from being the shoes that make the man.

"Kid,. the odds of you becoming one of the best rebounding guards of all time and a four-time all-star are not very good," says Rose, who played in the NBA for 13 seasons before joining ESPN in 2007.

"From a physiological perspective, you'd have to have the same muscle mass, build, genes, diet," adds Gupta.

The kid gets more bad news from Brenkus, who hosts "Sports Science" segments seen on ESPN.

"Shot mechanics, height, timing, fast-twitch muscle function," says Brenkus.

"You think you have Russell Westbrook's mitochondrial enzyme activity?" asks Gupta. "I'm pretty sure you don't."

Dr. Phil chimes in, "And unless you have Russell's identical emotional makeup there's no way you could match his intensity or clutch factor."

The kid tries to save face by saying, "I didn't mean exactly like Russell."

But the nay-sayers continue with Melissa Rivers, who is part of Fashion Police on E!, relating, "Even if you did play like Russell, you would never have the same sense of style."

Dr. Phil then shares a head-scratching proverb: "You can't put feathers on a dog and call it a chicken."

When the kid asks what that means, his mom appears and says, "I tell him that all the time."

Still confused, the kid's mom explains, "It means it ain't gonna happen, honey."

Fortunately, Westbrook himself revives the kid's broken dreams.

"Don't listen to them," he says. "Just be yourself. I was trying to be like Jalen."

"Really!?" asks a surprise Rose.

"No," says Westbrook. (See the full spot here.)

Foot Locker is supporting with Internet, social media and POP.

Foot Locker also has launched a Jordan Brand Holiday Wish List, described as "the holiday card that delivers." At a location on the Foot Locker Web site, consumers can create a personalized holiday list filled with their favorite Jordan products and share their Wish List via e-mail and social media channels.

Lead agency is BBDO Worldwide.

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