Foot Locker No Matter What: Sneakerheads, Zombies, Space Invaders, Anthony Davis
Thursday, November 21, 2019 at 05:29PM By Barry Janoff
November 21, 2019: It might be the end of the world (as we know it) but have no fear, it’s also the eighth annual Week of Greatness at Foot Locker.
That’s the overlying theme in a new multi-media effort from Foot Locker, which incorporates visitors from another planet, zombies, Anthony Davis, Kyle Kuzma, Alex Morgan and a cast of musicians, fashionistas and social media influencers to help unveil Nike, Jordan, adidas, Puma and other brands for the holidays.
"The sneaker community is a passionate group that will go to great lengths to secure highly coveted kicks," Patrick Walsh, vp-marketing for Foot Locker, North America, said via the company.
"Week of Greatness is our opportunity to celebrate youth culture and acknowledge their dedication, in a fun and engaging way."
An anchor spot, “No Matter What,” shows a War of the Worlds scenario and poses the question, “What if the greatest week of the year happened during the worst week in history?”
Chaos reigns everywhere from the likes of space invaders, zombies and meteor showers — except in the world of “sneakerheads,” who will “do whatever it takes to get the latest product . . . no matter what the circumstances.”
According to Foot Locker, “Even the world's greatest athletes, artists and breakout stars understand what it means to get their hands on the latest drops.”
The featured players include Anuel AA, DaBaby, Anthony Davis, Ryan Destiny, Karol G, Kyle Kuzma, Alex Morgan, Megan Thee Stallion and Juice WRLD; while Kids Foot Locker highlights Young Dylan, Sophia Pippen and Zaza.
The campaign also includes digital, social media and POP.
Foot Locker will also host a variety of "No Matter What" activations in its Community Power Stores, including a large build-out in Eastpointe, Mich., featuring a UFO-themed photobooth.
Foot Locker's "No Matter What" campaign is from worldwide agency BBDO.