By Barry Janoff
December 13, 2013: Is All-Star forward Blake Griffin out of the Los Angeles Clippers locker room?
Perhaps not in real NBA life, but that's the scenario in a new TV spot from Foot Locker for its Kids Foot Locker division.
The 30-second commercial, "Locker," features Griffin, teammate Chris Paul and Paul's son, "Little" Chris, with a focus on merchandise available for young consumers in Kids Foot Locker locations.
The spot, from BBDO, NY, debuts this week during NBA and kids programming and online.
"We were excited to have Chris Paul and Blake Griffin in our new Kids Foot Locker spot, as both parents and kids identify with these talented athletes," Stacy Cunningham, evp for Foot Locker and for Kids Foot Locker., said in a statement.
According to Cunnigham, the spot features such items as Jordan One Flights and Flight Origin Sneakers, varsity hoodies and T-shirts.
Support includes Internet and social media sites such as Twitter, Facebook, YouTube and Pinterest.
The spot opens in the Clippers locker room with Paul and a team trainer talking about the abundance of items that Little Chris has gotten for the holidays. So much, in fact, that Paul has given his son a locker adjoining his to store all the goodies.
However, the trainer notices something odd. "Isn't that where Blake's locker used to be?"
"Not any more," Paul replies. "Ain't that right, man," Paul says to his son, who readily agrees.
The next scene shows Griffin standing in a bus terminal, anxiously waiting to use one of the lockers. "C'mon, man, I've got practice," he says to a guy who is blocking his "new" locker. (See the full spot here.)
Text uses the Foot Locker tag, "Go Big."
"Sharing the spotlight with people that I love and one of my favorite brands brings this spot close to home," Paul said in a statement. "I really enjoyed kicking off the holiday with this collaboration with my son, my buddy Blake, and the Foot Locker family. I'm glad to be a part of a campaign that inspires kids of all ages to dream big, play big and go big."
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