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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug052014

You Must Remember This: Barkley, Pippen Join Harden In Foot Locker Campaign

By Barry Janoff

August 5, 2014: Do pro athletes have short-term memory loss when it comes to bad things that have happened during their career?

That's what Charles Barkley says, to the best of his memory, which is the premise in a new humorous spot from Foot Locker, which stars company spokesman James Harden of the Houston Rockets and introduces two NBA Hall of Famers to the mix: Barkley and Scottie Pippen.

The spot, "Short Memory Part I," which is part of Foot Locker's "Approved" campaign and from BBDO NY, is helping to support the brand's back to school efforts.

"Achieving greatness requires never dwelling on the past," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement "It's always about looking ahead to the next opportunity and staying fresh, such as finding the best new gear for the new school year at Foot Locker."

For Foot Locker marketing, the staying fresh actually meant dipping into the NBA's past. Barkley retired in 2000 after 16 seasons and now works as an analyst and commentator for Turner Sports' NBA on TNT. Pippen last played in the NBA in 2004, a 17-year career during which he won six NBA championships with the Chicago Bulls alongside teammate Michael Jordan.

The spot opens with Harden, who currently is competing for a spot on the USA Basketball Men's World Cup Team, and Barkley at a party talking about the new gear available in Foot Locker. In response to Harden asking Barkley how to start the upcoming season off fresh, Barkley replies, "Your new Foot Locker gear is a big part of it."

But Barkley has some addition advice. "Now you just need a short memory. All the greats have short memories."

"So when you had a bad game you just forgot about it?" Harden asks.

"I never had a bad game," replies Barkley, proving his point.

"And you don't remember they used to call you 'The Round Mound of Rebound?'" Harden asks, referring to an infamous Barkley nickname.

"Uh-uh," Barkley offers, shaking his head.

Still, Harden persists. "Remember when you threw that guy through the window? And the time . . . "

Barkley cuts him short. "Look, all I know is all the greats have short memories. Scottie Pippen knows."

The scene then cuts to Pippen, who is standing nearby. "I sure do," Pippen smiles. Then, supporting Barkley's point, he says, "And I'm the greatest Chicago Bull of all time," having conveniently forgotten that reference is historically applied to Jordan.

"And that's how it's done," says Barkley.

The commercial, which breaks this week, ends with a shot of new Foot Locker gear and the text, "Start Fresh." (See the full spot here.)

Support for the TV spot includes in-store, Internet, social media such as YouTube and Facebook. A follow-up spot will break later this summer.

"Working with Foot Locker is a great experience for me every time because they appreciate my sense of humor," said Harden, whose previous efforts for Foot Locker have seen him singing in a spot with Stephen Curry and trading a member of his crew to the less-exciting posse of Kris Humphries. "I'm looking forward to taking the short memory advice from these legends and to start fresh this season."

Harden Croons For Curry, Foot Locker

Harden Trades Crew Member To Humpries' Posse For Violating Shoe Law

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