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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec172013

Foot Locker Steps Into Official Partnership Role, Expands Presence With NBA

By Barry Janoff

December 16, 2013: Carmelo Anthony, James Harden, Russell Westbrook, Chris Paul, Chris Bosh, Kyrie Irving and Blake Griffin are among the NBA players who have appeared in recent ads for Foot Locker, which since 2004 has been title sponsor for the All-Star Game Foot Locker Three-Point Contest.

The athletic footwear and apparel company is now stepping up its NBA game.

Foot Locker has signed what it called a "multi-year comprehensive marketing partnership" that designates it as an official marketing partner of the league. Financial terms were not disclosed.

Foot Locker said it would continue as the title partner of the Foot Locker Three-Point Contest but also expand its presence in several areas.

One will be “Kicks of All-Star,” a fan-engagement program to be found on a branded section of NBA.com, which would focus on the different sneakers worn by NBA players throughout the All-Star game and related events.

Foot Locker said it would continue to feature NBA players in its campaigns, but would start to debut ads on such NBA digital properties as NBA TV and NBA.com.

The company is currently in the midst of its holiday-themed "23 Days of Flight" campaign. Lead agency is BBDO, New York.

In addition, Kids Foot Locker will work with the NBA Hoop Troop program to conduct a variety of retail activities and promotions.

This new pact also extends to Canada, where Foot Locker said it is planning NBA-themed promotions in stores across the country and would support live NBA events including the pre-season NBA Canada Series and the interactive NBA BIG Tour.

“We have enjoyed working with the NBA on a myriad of programs for more than 20 years, and we are excited to elevate our partnership,” Stacy Cunningham, evp-marketing for Foot Locker., said in a statement  “We look forward to working together to create new and innovative events and programs that provide us with the opportunity to further engage with our customers.”
 
According to Emilio Collins, NBA svp-global marketing partnerships, “Foot Locker has been a staple of NBA All-Star for the past decade and we are thrilled to now broaden our partnership throughout the entire season. Basketball is endemic to Foot Locker’s brand and NBA fans recognize it as a premier destination to find the newest and best basketball gear.”

The upgraded alliance with Foot Locker is the second new official partnership deal in a month for the league. The NBA in late November signed a multi-layered pact with Diageo that named the company the "exclusive spirits partner" of the league.

Foot Locker Rewrites Sports History With Tyson, Holyfield, Favre, Rodman

Chris Paul, 'Little' Chris Give Blake Griffin The Boot Via Foot Locker

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