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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Nov152018

Foot Locker Unites NBA, Celeb Sneaker Heads In ‘Because Sneakers’ Campaign

By Barry Janoff

November 15, 2018: Sneaker heads know who they are and why they are dedicated to doing what they do.

Now, thanks to Foot Locker — as well as NBA players Ben Simmons, Paul George and JR Smith; and such music celebrities as Meek Mill, DJ Khaled and DaniLeigh — the non-sneaker heads among us get a peak into the unique, quirky, dedicated and rewarding lifestyle.

Foot Locker is supporting its seventh consecutive “Week of Greatness” with a multi-media campaign, “Because Sneakers,” that focuses on kicks and those who crave them, including TV, digital, social media and POP.

Lead agency is BBDO, NY.

Week of Greatness “Because Sneakers” will also have a week of activation for sneaker heads in select global cities including Berlin, London, Los Angeles, Milan, New York, Paris and Toronto.

Featured brands include Nike, adidas, Reebok, Puma, Timberland and Champion.

“To the outside world, we are a little unusual,” Foot Locker says of the global alliance of sneaker heads, defined by UrbanDictionary.com as someone who is willing to camp out and face lines that wind around blocks for a pair of once-in-a -lifetime exclusives, is running out of closet space because the boxes can only stack up so high and lives for the first time they open the box and that new sneaker smell just fills up the air.

“Why do we get up at 3 AM to cop a drop in a different time zone?" offers Foot Locker. "Why do we secretly sniff box-fresh sneakers? To us, the answer is obvious. Because Sneakers.”

"Supporting the sneaker community has always been at the core of what we do at Foot Locker," Dick Johnson, chairman, president and CEO of Foot Locker, Inc., said via the company.

"By unveiling #BecauseSneakers, we're celebrating the passion, energy and individuality of our fans from around the world. With our longstanding heritage in sneaker culture, we understand and respect why sneaker heads do what they do."

In the extended 90-second lead spot, “Because Sneakers,” narrated and featuring sneaker designer Don C., celebrity sneaker heads are shown coping with everyday situations.

Simmons takes too much time on an airport security line to ensure that his new kicks don’t get scratched when going through an X-ray scanner and Paul George takes a chunk of time out of his pre-game routine to select a specific shade of kicks.

Meanwhile, rap artist DaniLeigh shows off her wall of endless shoes and DJ Khaled is ultra-dedicated to photographing his son, Asahd, wearing his new shoes from Kids Foot Locker.

Shorter versions will also air.

In a stand-alone spot, JR Smith admits to being a sneaker head since he was eight and says he would go to extremes to appear in a Foot Locker “Because Sneakers” commercial, including shaving his head bald or getting a tattoo that reads Foot Locker. “Anything you guys need,” he says as he looks for an open spot on his tattoo-covered body.
In his stand-alone spot, musician-comic Haha Davis says he is a sneaker head because he has "10,000 pairs of sneakers.” But when pressed, the number drops to 13, “two of which are orthopedic sneakers.”

Foot Locker's content also features BMX pro Nigel Sylvester; vidoegamer Ronnie 2K; music celebrities J. Balvin, Bad Bunny and Juice WRLD; and such global sneaker heads as Qias Omar (U.S.), Ray Polanco, Jr. (U.S.), Kai Bent-Lee (Canada), Anna Bediones (Canada), Federico Schwartz (Italy) and Jeanne Santoli (France).

Foot Locker said that a specially curated Week of Greatness product lineup would begin dropping Nov. 17 across the Foot Locker family of brands, including, Foot Locker, Kids Foot Locker and Lady Foot Locker, both in stores and online.

Activations are scheduled to include:

Nov. 15: Timberland x Champion store takeover and performance by Mike Skinner in London, with a subsequent takeover planned for Milan on Nov. 22.

Nov. 16-18: Foot Locker and Nike come together to present the Gold Room, a New York Sunshine gallery inspired by the Nike Gold Pack. Visitors will have early access to the Nike AM 97, AM Plus and Vapormax Plus. The gallery will be featured at two locations, in NYC and Toronto.

Nov. 20: In partnership with adidas, Foot Locker's Hollywood & Highland Flagship in Los Angeles will feature a vault-like escape room experience where shoppers can try and escape from the vault with the adidas Ultra Boost "Medal" Pack in advance of the drop.

Nov. 22: Reebok 3:AM activation in Paris with Betty Autier, unveiling the inspiration behind her Reebok shoe design.

Nov. 22-Dec. 6: Puma Transformers takeovers in London and Liverpool, touting free Transformer toys with any Puma purchase, while supplies last.

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