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NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in music (1)

Thursday
Nov152018

Foot Locker Unites NBA, Celeb Sneaker Heads In ‘Because Sneakers’ Campaign

By Barry Janoff

November 15, 2018: Sneaker heads know who they are and why they are dedicated to doing what they do.

Now, thanks to Foot Locker — as well as NBA players Ben Simmons, Paul George and JR Smith; and such music celebrities as Meek Mill, DJ Khaled and DaniLeigh — the non-sneaker heads among us get a peak into the unique, quirky, dedicated and rewarding lifestyle.

Foot Locker is supporting its seventh consecutive “Week of Greatness” with a multi-media campaign, “Because Sneakers,” that focuses on kicks and those who crave them, including TV, digital, social media and POP.

Lead agency is BBDO, NY.

Week of Greatness “Because Sneakers” will also have a week of activation for sneaker heads in select global cities including Berlin, London, Los Angeles, Milan, New York, Paris and Toronto.

Featured brands include Nike, adidas, Reebok, Puma, Timberland and Champion.

“To the outside world, we are a little unusual,” Foot Locker says of the global alliance of sneaker heads, defined by UrbanDictionary.com as someone who is willing to camp out and face lines that wind around blocks for a pair of once-in-a -lifetime exclusives, is running out of closet space because the boxes can only stack up so high and lives for the first time they open the box and that new sneaker smell just fills up the air.

“Why do we get up at 3 AM to cop a drop in a different time zone?" offers Foot Locker. "Why do we secretly sniff box-fresh sneakers? To us, the answer is obvious. Because Sneakers.”

"Supporting the sneaker community has always been at the core of what we do at Foot Locker," Dick Johnson, chairman, president and CEO of Foot Locker, Inc., said via the company.

"By unveiling #BecauseSneakers, we're celebrating the passion, energy and individuality of our fans from around the world. With our longstanding heritage in sneaker culture, we understand and respect why sneaker heads do what they do."

In the extended 90-second lead spot, “Because Sneakers,” narrated and featuring sneaker designer Don C., celebrity sneaker heads are shown coping with everyday situations.

Simmons takes too much time on an airport security line to ensure that his new kicks don’t get scratched when going through an X-ray scanner and Paul George takes a chunk of time out of his pre-game routine to select a specific shade of kicks.

Meanwhile, rap artist DaniLeigh shows off her wall of endless shoes and DJ Khaled is ultra-dedicated to photographing his son, Asahd, wearing his new shoes from Kids Foot Locker.

Shorter versions will also air.

In a stand-alone spot, JR Smith admits to being a sneaker head since he was eight and says he would go to extremes to appear in a Foot Locker “Because Sneakers” commercial, including shaving his head bald or getting a tattoo that reads Foot Locker. “Anything you guys need,” he says as he looks for an open spot on his tattoo-covered body.
In his stand-alone spot, musician-comic Haha Davis says he is a sneaker head because he has "10,000 pairs of sneakers.” But when pressed, the number drops to 13, “two of which are orthopedic sneakers.”

Foot Locker's content also features BMX pro Nigel Sylvester; vidoegamer Ronnie 2K; music celebrities J. Balvin, Bad Bunny and Juice WRLD; and such global sneaker heads as Qias Omar (U.S.), Ray Polanco, Jr. (U.S.), Kai Bent-Lee (Canada), Anna Bediones (Canada), Federico Schwartz (Italy) and Jeanne Santoli (France).

Foot Locker said that a specially curated Week of Greatness product lineup would begin dropping Nov. 17 across the Foot Locker family of brands, including, Foot Locker, Kids Foot Locker and Lady Foot Locker, both in stores and online.

Activations are scheduled to include:

Nov. 15: Timberland x Champion store takeover and performance by Mike Skinner in London, with a subsequent takeover planned for Milan on Nov. 22.

Nov. 16-18: Foot Locker and Nike come together to present the Gold Room, a New York Sunshine gallery inspired by the Nike Gold Pack. Visitors will have early access to the Nike AM 97, AM Plus and Vapormax Plus. The gallery will be featured at two locations, in NYC and Toronto.

Nov. 20: In partnership with adidas, Foot Locker's Hollywood & Highland Flagship in Los Angeles will feature a vault-like escape room experience where shoppers can try and escape from the vault with the adidas Ultra Boost "Medal" Pack in advance of the drop.

Nov. 22: Reebok 3:AM activation in Paris with Betty Autier, unveiling the inspiration behind her Reebok shoe design.

Nov. 22-Dec. 6: Puma Transformers takeovers in London and Liverpool, touting free Transformer toys with any Puma purchase, while supplies last.

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