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NEWS REAL

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in sports marketing (1)

Sunday
Mar032019

For Sale: Bryce Harper, Philadelphia Phillies, Jerseys, Cards, Tickets, Videogames

By Barry Janoff

March 3, 2019: Bryce Harper has bought into the Philadelphia Phillies, and now the Phillies and MLB are seeking to get Philadelphia and the rest of the baseball world to buy into him.

It appears to be an easy sell.

Harper signed a 13-year, $330 million contract with the team this past Friday (March 1), and it only took the weekend for the team and its marketing department  — as well as MLB and partners — to respond.

His No. 3 jersey is up-and-running on the team’s Web site, MLBShop.com and Fanatics.com ($119.99).

According to Fanatics, Philadelphia Phillies merchandise sales are up 5,000% over last year at this time, and Harper’s Phillies jersey “is the No. 1-selling jersey of all -time in any sport for any player during the first 24 hours of a launch.”

He opted not to request the No. 34 he wore for seven seasons with the Washington Nationals (Hall of Famer Mickey Mantle was an idol, Mantle wore No. 7 with the New York Yankees, 3+4=7) because, as Harper said, “I thought (the late) Roy Halladay should be the last one to wear it (with the Phillies).”

Although No. 34 has been worn since Halladay (who died in 2017 in a plane crash and was posthumously elected to the Hall of Fame this year) left the Phillies in 2013, according to the team, Harper’s sense of baseball history has unofficially retired Halliday’s No. 34 with the Phils.

“It’s a special day at the ballpark — it’s officially Bryce Harper Day,” Francis Winkey, senior merchandise manager for the Phillies New Era Team Store said in a clip posted on the team’s Web site. “We’ve had product, just waiting for it to be official.

“Once we knew his number, we were able to the No. 3 on a jersey, and put it up for sale. And every day we are getting new (Harper) products In.”

The Phillies said they sold more than 180,000 tickets in the days after signing Harper.

Opening  Day is March 28 against the Atlanta Braves (NBC 10 in Philadelphia), with the four-game set scheduled to get some national air time, including Saturday March 30 on FS1 and Sunday Night Baseball (March 31) on ESPN.

MLB the Show 19 from Sony Entertainment for PlayStation4 initially released a mock cover with Harper in a nondescript grey hoodie, but has now updated it to show him in his Phillies uniform and cap.

"I’m official!” Harper posted to his Twitter page (more than 1 million followers) with shot of the new cover. “The new @phillies cover will be on shelves for @mlbtheshow launch day on 3/26."

An intro trailer, released in November in which Harper is seen on the field in his Nationals uniform, asks, “Which jersey will Bryce wear on the final cover?”

“Certainly the story of the day, and on everybody’s mind is what does the future hold for Bryce Harper?” says a voiceover in the MLB the Show 19 spot. “For an individual player this is the biggest story of the off-season.

“Where will he end up? We don’t know. He doesn’t know. But time will tell.”

His resume follows: “Six-time All-Star. 2015 NL MVP. 2018 Home Run Derby champion. The hair.”

Topps has unveiled Bryce Harper Phillies posters and a limited Harper Topps NOW card.

The card front shows Harper in his new Phillies jersey.

The back of the Topps Now card reads: “3/2/19 Bryce Harper signed the largest deal in MLB history, agreeing to a 13-year, $330-million contract with the Philadelphia Phillies. The 26-year-old outfielder has been among the most talented hitters in the League since he debuted in 2012, totaling 184 home runs and an elite .388 on-base percentage.”

FOCO has unveiled what it called the “first two officially licensed bobbleheads to feature Harper in Phillies gear.”

The Bryce Harper Game of Thrones Iron Throne Bobblehead is part of the recently launched MLB Game of Thrones collection, and features Harper sitting on the famous Iron Throne.

A Bryce Harper “Welcome to Philadelphia” billboard bobblehead features Harper in his new Phillies uniform posing in front of a sign that welcomes the All-Star slugger to his new home.

“Bryce Harper is one of baseball’s most dynamic players, so it’s no surprise that Phillies fans are excited to have him as part of their team” Matthew Katz, licensing manager for FOCO, said via the company.

“It was a long off-season waiting for this decision and nothing makes this announcement more official than having a Bryce Harper bobblehead in Philadelphia Phillies pinstripes.”

Anticipate new creative and/or gear from such marketing partners as Gatorade, Under Armour and New Era.

Harper Named Cover Athlete For MLB The Show 19

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