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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NFL (1)

Monday
Sep142009

Ford Taurus Wants To Party Like It's 2009

September 14, 2009: In an effort to stand out from the noise being made by the automotive category, Ford is creating some noise of its own for the 2010 Taurus via multi-media marketing and a nationwide "house party" sweepstakes targeting fans of the NFL.

"Ford has always had a presence in football, but this season we're putting the 2010 Taurus in the game," Matt VanDyke, marketing director for Ford, said in a statement. One key reason for the NFL affiliation: in 2008 the NFL on Fox averaged more than 17 million viewers per telecast, according to the network.

The campaign launched this week when the car company was title sponsor for the Ford Drive One Fox NFL Sunday Pregame Show. A series of ads, including mini-online spots featuring CBS Sports commentator James Brown, will focus on the technology and innovations that are part of the full-size sedan. Ford will continue to be title sponsor of the Fox NFL pre-game show through September and October. Lead agency is JWT Team, Detroit.

The automaker also will launch the Ford Taurus Game Day House Party, which will include an online sweepstakes culminating on Oct. 18 with 1,000 simultaneous game day parties hosted nationwide, according to Jeff Eggen, car experiential marketing manager for Ford. The sweepstakes will be touted online, where consumers will have the chance to receive party packs, the opportunity to test drive a 2010 Taurus the day of the party and the grand prize of a 2010 Taurus.

According to Ford, the Taurus is being marketed toward "a very specific customer — a value-oriented 'substance seeker' who appreciates a heightened attention to detail and is looking for the latest innovations without having to break his or her bank account," Lew Echlin, car marketing communications manager for Ford, said in a statement.

Brown will star in a series of short online ads that introduce clips showcasing some of Taurus' features, including MyKey, SYNC, multi-contour seats with active motion and the Blind Spot Information System. "We're taking a very holistic approach to the football season," said Echlin. "We're sponsoring the pre-game show, we're showing off the Taurus with advertisements during the game, and when fans check in to see how their fantasy teams are doing online, we're there, too. And if you miss something and want to check in online, you can check out some of our Web clips, too." Back to Home Page