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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Sep072016

Ford Truck Drives Into NFL Partnership With Marketing, Uber, Super Bowl Sweeps

By Barry Janoff

September 7, 2016: Calling it an alliance that combines "America’s toughest trucks (with) football’s toughest players. the NFL has signed a three-year deal naming Ford Truck's F-Series as the 'official truck" of the league.

The pact, which begins with the 2016 Kickoff Game on Sept. 9, includes multi-media marketing, a sweepstakes tied to Super Bowl LI this February and Ford Truck sponsoring a new platform that honors the NFL offensive line of the week.

It also features a "Built Ford Tough Tailgate Trucks On Demand" activation in alliance with Uber, which will deliver to fans at NFL games "tough tailgate food, game tickets and merchandise by the all-new Ford F-Series Super Duty."

Financial terms of the deal were not released.

“America’s truck leader is teaming up with organizers of the nation’s favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that,” Mark LaNeve, vp-U.S. marketing, sales and service for Ford Motor Co., said in a statement.

"Both brands — each a leader in its category and known for toughness, capability, excellence and innovation — are coming together to give fans exclusive access to events and games, and to highlight players in a new way," said LaNeve.

Hyundai is the NFL's official auto sponsor, having replaced long-time league partner and Ford rival General Motors last season.

Ford Truck has other inroads in the NFL, including as the official truck for the Dallas Cowboys.

The brand unveiled a limited-edition 2016 F-150 pickup truck to celebrate its two-decade alliance with the team. The 400 trucks came complete with Cowboys logo and badging, and each truck was autographed by majority team owner Jerry Jones  (MSRP $41,925).

Ford also has naming rights to the new Cowboys' headquarters and training facility, Ford Center at The Star, located in Frisco, Texas, which includes a 12,000-seat indoor stadium.

People  can enter the Built Ford Tough Toughest Ticket sweepstakes for a chance to win such items as tickets to Super Bowl LI in Houston this February and a 2017 Ford F-Series Super Duty customized to showcase their favorite NFL team.

Calling them "some of the toughest, smartest, most capable players in the league," Ford Trucks will name an O-Line of the week throughout the season, to be supported by marketing with former NFL offensive lineman, NFL Network and NFL.com analyst Shaun O’Hara as well as other former NFL offensive linemen.

Ford Truck said that O'Hara would "leverage statistical analysis, positional expertise, and knowledge of assignments to determine the offensive line of the week based on their performance in the previous week’s games."

The Offensive Line of the Week will be announced every Tuesday afternoon on NFL.com/Ford.

At the conclusion of the season, one offensive line will be recognized as Built Ford Tough Offensive Line of the Year at the annual NFL honors awards presentation.

According to Renie Anderson, NFL svp-sponsorship and partnership management, "Just like our fans and players, Ford trucks and the NFL are always working to reach the next level through hard work, grit and commitment, which makes this partnership a natural fit.

"We’re proud to be partnering with such a legendary American brand and look forward to helping Ford trucks become synonymous with the country’s most popular sports league," said Anderson.

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