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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep072016

Ford Truck Drives Into NFL Partnership With Marketing, Uber, Super Bowl Sweeps

By Barry Janoff

September 7, 2016: Calling it an alliance that combines "America’s toughest trucks (with) football’s toughest players. the NFL has signed a three-year deal naming Ford Truck's F-Series as the 'official truck" of the league.

The pact, which begins with the 2016 Kickoff Game on Sept. 9, includes multi-media marketing, a sweepstakes tied to Super Bowl LI this February and Ford Truck sponsoring a new platform that honors the NFL offensive line of the week.

It also features a "Built Ford Tough Tailgate Trucks On Demand" activation in alliance with Uber, which will deliver to fans at NFL games "tough tailgate food, game tickets and merchandise by the all-new Ford F-Series Super Duty."

Financial terms of the deal were not released.

“America’s truck leader is teaming up with organizers of the nation’s favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that,” Mark LaNeve, vp-U.S. marketing, sales and service for Ford Motor Co., said in a statement.

"Both brands — each a leader in its category and known for toughness, capability, excellence and innovation — are coming together to give fans exclusive access to events and games, and to highlight players in a new way," said LaNeve.

Hyundai is the NFL's official auto sponsor, having replaced long-time league partner and Ford rival General Motors last season.

Ford Truck has other inroads in the NFL, including as the official truck for the Dallas Cowboys.

The brand unveiled a limited-edition 2016 F-150 pickup truck to celebrate its two-decade alliance with the team. The 400 trucks came complete with Cowboys logo and badging, and each truck was autographed by majority team owner Jerry Jones  (MSRP $41,925).

Ford also has naming rights to the new Cowboys' headquarters and training facility, Ford Center at The Star, located in Frisco, Texas, which includes a 12,000-seat indoor stadium.

People  can enter the Built Ford Tough Toughest Ticket sweepstakes for a chance to win such items as tickets to Super Bowl LI in Houston this February and a 2017 Ford F-Series Super Duty customized to showcase their favorite NFL team.

Calling them "some of the toughest, smartest, most capable players in the league," Ford Trucks will name an O-Line of the week throughout the season, to be supported by marketing with former NFL offensive lineman, NFL Network and NFL.com analyst Shaun O’Hara as well as other former NFL offensive linemen.

Ford Truck said that O'Hara would "leverage statistical analysis, positional expertise, and knowledge of assignments to determine the offensive line of the week based on their performance in the previous week’s games."

The Offensive Line of the Week will be announced every Tuesday afternoon on NFL.com/Ford.

At the conclusion of the season, one offensive line will be recognized as Built Ford Tough Offensive Line of the Year at the annual NFL honors awards presentation.

According to Renie Anderson, NFL svp-sponsorship and partnership management, "Just like our fans and players, Ford trucks and the NFL are always working to reach the next level through hard work, grit and commitment, which makes this partnership a natural fit.

"We’re proud to be partnering with such a legendary American brand and look forward to helping Ford trucks become synonymous with the country’s most popular sports league," said Anderson.

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