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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov142016

Ford Draws On Dragon Ball Z, Sailor Moon Japanese Anime To Sell Automobiles

By Barry Janoff

November 14, 2016: In their own cartoon universes, characters from Sailor Moon and Dragon Ball Z use special powers to defend the Earth from alien forces.

In their Madison Avenue universe, they use their powers to seek the keys to automobiles from Ford.

Building on a strategy it used earlier this year to target millennials, Ford has tapped into popular Japanese anime characters from the two Japan-based series in new spots for the car company’s Fusion and Focus.

The spots are part of an umbrella "Overdubs" effort in which the actual anime characters are heard to utter such statements as "The new Ford Fusion is the most stylish car I’ve ever seen" and "We want a car that has an audio system from Sony for listening to our favorite tunes."

As Ford explains it, "We’re picking some of our favorite TV shows and videos games and taking bad lip-synching to the next level."

For authenticity, the company was able to use the actual people who voice the anime characters.

Sailor Moon is a comic book series published in Japan from 1991-1997, and as an anime TV series from 1992-1997 (which was re-run more recently, including in the U.S. on Cartoon Network).

It tells the story of a young girl named Usagi, who is transformed into Sailor Moon, one of a group of schoolgirls who are incarnations of super-powered alien princesses. They use their powers to combat forces seeking to rule Earth, with Usage aided by her transformed cat, Luna.

The Sailor Moon spot is timed to not only sell the 2017 Fusion but also raise awareness for a feature-length Sailor Moon movie, due out this January, under the auspices in North America of Viz Media.

In "Sailor Moon’s Ford Fusion Dream," Usage is seen in one of her favorite pastimes— looking out her bedroom window and gazing at the stars.

"Look," she says to Luna, "I see the constellations Sagittarius, Libra and the new Ford Fusion. I just love it so much. the sculpted exterior, the newly redesigned grill and wheels. It’s the most stylish car I’ve ever seen."

Her cat Luna, who possess the power of speech, replies, "The new Fusion has more than just looks. It offers driver-assist features like pre-collision assist with pedestrian protections and adaptive cruise control with stop-and-go. They can help make driving less stressful."

The upcoming Salior Moon film, which will have a limited run, is a re-release from 1993 in a remastered HD format.

Dragon Ball Z, which dates back to the 1990s and airs in the U.S. on Cartoon Network’s Adult Swim, is featured in another Overdubs creative.

In a spot for the Ford Focus, "The Ultimate Wish Is Granted," Dragon Ball Z’s main characters, Krillin and Gohan, call upon Porunga, a magical dragon creature who is able to grant wishes. "Now that you have summoned me, what are your three wishes?"

The two boys have their priorities. "First, we want a car that has an audio system from Sony for listening to our favorite tunes. Second, we want another car, but this one comes with the rearview camera so you can see where you are going when you reverse. And third, we want a car with an EPA estimated 42 highway miles per gallon in case we need to drive around Planet Namek (where much of the story takes place) finding the dragon balls."

"Actually, all of those features are standard in the Ford Focus," says Porunga. "It just takes one wish."

"But we want three different cars," reply Krillin and Gohan.

"Enough!"says Porunga. "I’m just giving you the Ford Focus," followed by text, "Conserve your wishes."

Dragon Ball Z characters are also featured in a second spot for the Ford Fusion, "Witness An Unbelievable Fusion," in which they combine their powers, usually to ward off evil, for another purpose.

"It worked. Look at that stylish exterior. Looking like a true warrior. this Fusion is unbelievable." One of the characters then exclaims, "I call shotgun."

This past April, Ford ran a series of anime Overdubs spots for its 2017 Fusion Titanium and Focus, including a spot dedicated to its Ford Focus Electric.

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