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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep082016

Wheel Deal: Liberty Media Fuels $4B Move To Acquire Formula One Racing Circuit

By Barry Janoff

September 8, 2016: Following in the footsteps of UFC's $4 billion acquisition by WME|IMG, Liberty Media Corp., whose global investments include the Atlanta Braves, Live Nation and SiriusXM, said it has acquired Formula One, the venerable international racing circuit.

Financial terms were not revealed, but the price was put at $4.4 billion in cash, stock and convertible debt by industry analysts and investors.

Liberty Media, under the auspices of chairman John Malone, said its initial investment includes an 18.7% minority stake in Formula 1, with 100% sale subject to satisfaction of regulatory conditions.

Formula 1 has been owned by private equity firm CVC Capital.

The international racing circuit's teams include Mercedes, with drivers Lewis Hamilton and Nico Rosberg; Red Bull, led by drivers Daniel Ricciardo and Max Verstappen; Ferrari, McLaren, Haas F1 and Renault.

Formula 1 sponsors include Heineken, financial firm UBS, Rolex, Pirelli, Puma and Tata Communications.

Formula 1 said more than 200 companies are involved with its races.

More than 450 million people viewed TV coverage of F1 last year, with each race broadcast live to more than 200 countries. In addition, Formula 1 said that 3.5 million people attend its races annually.

Global spending on motorsports' sanctioning bodies, teams and tracks is expected to total a record $5.58 billion in 2016, a 2.8% increase from 2015 and a rise of more than $2 billion since 2011, according to research, sponsorship and consulting firm IEG, Chicago.

However, the total of F1 deals has dropped, according to industry analysts and IEG.

According to IEG, "Pressured by a decline in spending in Formula One, the increase (on overall motorsports spend) lags IEG’s projected 4.7% increase in overall global sponsorship spending. Without F1, spending is expected to keep pace with the overall sponsorship industry."

Still, that has not deterred global brands from opting in with the racing circuit,

"Formula One is bigger than a race. It is a global event," Gianluca Di Tondo, senior director global Heineken brand, said when the company signed a global deal with the circuit in June. "F1 represents a unique opportunity for Heineken to engage with existing and potential consumers in important growth markets."

Chase Carey, former vice-chairman for 21st Century Fox, was named new chairman for Formula One, succeeding Peter Brabeck-Letmathe, who will remain on Formula 1’s board as a non-executive director.

Bernie Ecclestone will remain Formula 1’s CEO.

The current season runs through November. The 2017 season is scheduled to begin in March with the Australian Grand Prix. Races are also scheduled to be held in China, Russia, Spain, Monaco, Germany, Italy, Britain and Canada.

Formula 1, which began competing in 1950, is the highest class of single-seat auto racing that is sanctioned by the Fédération Internationale de l'Automobile.

"I see great opportunity to help Formula One continue to develop and prosper for the benefit of the sport, fans, teams and investors alike."

“We are excited to become part of Formula One," Greg Maffei, president and CEO for Liberty Media, said in a statement. "We think our long-term perspective and expertise with media and sports assets will allow us to be good stewards of Formula One and benefit fans, teams and our shareholders.

"We look forward to working closely with Chase Carey and Bernie Ecclestone to support the next phase of growth for this hugely popular global sport," said Maffei.

According to Carey, “I am thrilled to take up the role of chairman for Formula One and have the opportunity to work alongside Bernie Ecclestone, CVC, and the Liberty Media team.

"I greatly admire Formula One as a unique global sports entertainment franchise attracting hundreds of millions of fans each season from all around the world. I see great opportunity to help Formula One continue to develop and prosper for the benefit of the sport, fans, teams and investors alike," said Carey.

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