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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct052017

Citing Growth Opportunity, Formula One Drives From NBC Sports To ESPN In 2018

By Barry Janoff

October 4, 2017: Calling it a "very important growth opportunity" and a "significant step forward in broadening the sport’s appeal," the Formula One racing circuit has signed a multi-year linear and digital partnership with ESPN, beginning with the 2018 season.

Formula One had aired exclusively in the U.S. on NBC Sports since 2013.

Financial terms of the alliance were not shared.

ESPN and ABC will televise all 21 races in the FIA Formula One World Championship.

The 2018 Formula One season begins with the Australian Grand Prix March 25 (ESPN2) and runs through the Abu Dhabi Grand Prix on Nov. 25 (ESPN2).

The first Formula 1 race to be broadcast in the U.S. was on ABC in 1962.

”This linear and digital partnership with ESPN represents a significant step forward in achieving Formula One’s aim of broadening the sport’s appeal,” Sean Bratches, managing director, commercial operations for Formula One, said in a statement.

“The U.S. market is very important growth opportunity for Formula One and we are looking forward to working with ESPN to ignite the growing fan interest.”

In signing off on its deal with Formula One, NBC Sports said, "Although we take great pride in having grown Formula One’s visibility and viewership since we became its exclusive U.S. media rights holder in 2013, this will be our last season with the series.

"In this case, we chose not to enter into a new agreement in which the rights holder itself competes with us and our distribution partners. We wish the new owners of F1 well."

Liberty Media acquired Formula One for $4.6 billion this past January.

Formula One sponsors last season included Heineken, Red Bull, financial firm UBS, Rolex, Pirelli, Puma and Tata Communications. Formula 1 said more than 200 companies are involved with its races.

Energy drink company Red Bull spent 26.1 times more on the motorsports series than the average of all F1 sponsors, according to the 2017 Motorsports Sponsorship Report from ESP Properties (formerly IEG), Chicago.

Marlboro was the second most active sponsor (17.9), followed by Pirelli (17.4), Ferrari (16.3), Honda (13), UBS (8), Petronas (7.5), Santander (6.8), Emirates Air (6.5), Heineken (6.5), Shell (5.9), Infiniti (5.1), Mobil 1 (4.9), SAP (4.9) and DHL (spent 4.9 times more on the motorsports series than the average of all F1 sponsors).

Beginning with the season-opening Formula One Australian Grand Prix on March 25, and ending with the Nov. 25 Formula 1 Abu Dhabi Grand Prix, all of the races will air live in the U.S. on either ESPN, ESPN2 or ABC.

“The U.S. market is very important growth opportunity for Formula One and we are looking forward to working with ESPN to ignite the growing fan interest.”

In all, more than 125 hours of Formula 1 programming, including all practice sessions, qualifying and races, will air live and in replay across ESPN platforms in 2018, according to ESPN.

“ESPN has had a long commitment to motorsports, and Formula One is a crown jewel in the sport,” Burke Magnus, ESPN evp-programming and scheduling, said in a statement. “There are many passionate Formula One fans in the U.S. and we look forward to bringing the pageantry, spectacle and excitement of F1 to viewers across the ESPN platform.”

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.75 billion in 2017, up 3.1% from $5.58 billion in 2016, but behind the projected 4.5% increase in overall global sponsorship spending, according to ESP Properties.

"Motorsports has proven to be a highly effective marketing platform," according to William Chipps, senior editor for the 2017 ESP Properties Motorsports Sponsorship Report. "But concerns over the shifting political and economic climate globally could weigh on big-ticket sponsorship expenditures."

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