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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan182017

Fox Bolsters Super Bowl Coverage, Ads With Live Stream On Fox Sports Go

Special to NYSportsJournalism.com

January 17, 2017: In what it is said would help create "the best possible experience for fans," Fox said it’s telecast of Super Bowl LI on Feb. 5 would be bolstered by a live, non-authenticated stream of the NFL's Big Game on Fox Sports GO, the platform that streams all of Fox Sports’ live events and studio programming.

As part of the platform, Fox Sports said that for the first time, a live stream of the Super Bowl would include local advertisement integration.

For the Super Bowl broadcast, users "will not need to enter their pay TV credentials for viewing," per Fox Sports.

According to Fox Sports, "more than 170 Fox affiliates around the country have already committed to partnering with Fox Sports to program local digital ads." Participating affiliates will have access to the same ad inventory for both the linear and digital broadcasts of the game.

More than 110 million people expected to watch Super Bowl LI on Feb. 5 from NRG Stadium in Houston, with 30-second national broadcast ads going for upward of $5 million, according to industry analysts.

"As part of the buildup to this year’s Super Bowl, we’re committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game," Eric Shanks, president, COO and executive producer for Fox Sports, said in a statement.

"Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year’s game even more of a personal experience for every fan.”

Fox Sports said that people nationwide would be able to stream the Super Bowl at FOXSportsGo.com via iOS, Android, Windows and Amazon tablets; or through such connected as Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One.


Fox said that earlier this month it became the first network to offer live streaming of its primetime entertainment programming on a national basis with the relaunch of Fox Now Live in all 210 national markets. Fox Now Live also features digital ad insertion by local affiliates nationwide.

According to Brian Jones, evp and COO for Nexstar Broadcasting Group, and chairman for the Fox Affiliates Board of Governors, "We’re excited that this year’s Super Bowl will showcase the unique relationship of Fox and its local affiliates which allows us to collaborate on innovations such as this.

"An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with Fox in the future," said Jones.

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