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• Shareef Abdur-Rahim, NBA vp-basketball operations and a former NBA All-Star, has been named President of the NBA G League. Abdur-Rahim will replace Malcolm Turner, who will step down Jan. 11, 2019, to become the AD for Vanderbilt University.

• The Golden State Warriors have been named the Sportsperson of the Year by Sports Illustrated.

• MLB Network will mark its 10th anniversary Jan. 1, 2019 at 6 PM ET – “exactly 10 years to the minute when MLB Network came on the air” – with “MLB Network: 10 Years and Counting.” It will follow that with a re-airing of Don Larsen’s perfect Game Five from the 1956 World Series.

• MiLB has expanded its deal with Allegiant Airline to launch Allegiant World MasterCard, which includes points for every purchase, no blackout dates for travel, rewards specific to cardholder's favorite MiLB teams and local communities.

• The Big East has signed a deal to keep its men’s basketball conference tournament in New York’s Madison Square Garden through 2028, extending a contract that was scheduled to run through 2026 but with an opt-out clause for  2022. Financial terms were not shared.

• With one week left in NFL Pro Bowl 2019 voting the leaders are:

Drew Brees (950,818), Patrick Mahomes (884,888), Todd Gurley (747,516), Saquon Barkley (718,108), James Conner (664,897), Jared Goff ( 658,150), Antonio Brown (630,392), Alvin Kamara (582,550), Tyreek Hill (560,994) and Travis Kielce (551,249).

POLL POSITION

Eight Teams And Venues For XFL 2020

• Dallas – Globe Life Park
• Houston – TDECU Stadium
• Los Angeles – StubHub Center
• New York/New Jersey – MetLife Stadium
• St. Louis – The Dome at America’s Center
• Seattle – CenturyLink Field
• Tampa Bay – Raymond James Stadium
• Washington, DC – Audi Field

See full story here.

KEEPING SCORE

BABE RUTH MEMORABILIA AUCTION

A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items:  

• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
    •    Babe Ruth 1934 Tour of Japan presentational pass
    •    Babe Ruth personal photographic albums including autographed exemplars
    •    Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:

    •    Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
    •    Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
    •    Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet

BUY SELL

Weekend Box Office Nov. Dec. 7-9
1. Ralph Breaks the Internet $16.1M
2. The Grinch $15.7M
3. Creed II $10.3M
4. Fantastic Beasts: Crimes of Grindelwald $6.8M
5. Bohemian Rhapsody $6M
6. Instant Family $5.6M
7. Green Book $3.9M
8. Robin Hood $3.6M
9. Possession of Hannah Grace $3.2M
10. Widows $3.1M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep252018

Fox Got Game: Supports Launch Of $2.7B 'TNF' With ‘Now It’s A Game’ Campaign

By Barry Janoff

September 26, 2018: Earlier this year, Fox paid $2.7 billion for a five-year deal to air NFL Thursday Night Football games.

Fox’s 11-game schedule will debut this week, with Bud Light as presenting partner, and the network is supporting with a multi-media campaign, “Now It’s a Game,” promoting not only the Minnesota Vikings vs. Los Angeles Rams (Sept. 27) but its full broadcast roster.

“Football is in Fox Sports’ DNA, and the premiere of Thursday Night Football on our network is a big moment in our brand’s evolution,” Robert Gottlieb, evp and head of marketing for Fox Sports, said via the network.

“This is Year One of the broadcast on Fox, and we wanted a campaign that was distinctive to our voice, but also true to what we plan to deliver to NFL fans as the network home of this franchise.”

Anchoring the effort is an umbrella spot, "Now It's a Game," that shows people who represent NFL fans — including a dentist, mechanic, waitress, a cab driver, a passenger on a plane and students on a school bus — talking about Thursday Night Football on Fox.

Stand-alone spots will air the week of many of the respective games, starting with a commercial this week for the Vikings-Rams game, followed by a spot for the Indianapolis Colts vs. New England Patriots (Oct. 4).

The tone of the "Now (with emphasis) It’s a Game" campaign takes a swipe at previous seasons of Thursday Night Football on CBS and NBC, which some critics felt were weighed down by mediocre games.

Not this time, according to Fox Sports.

"(The fans in the spots have) an unbridled enthusiasm for the new slate of games . . . a common theme leading to the realizations that 'This is different!' and 'Man, these games are good!'”

In addition to the games on Sept. 27 and Oct. 4, Fox’s schedule includes such match-ups as the Green Bay Packers at Seattle Seahawks, New Orleans Saints at Dallas Cowboys and two games featuring the defending Super Bowl champion Philadelphia Eagles.

As one fan in the lead spot asks, “How did Fox get these games!?”

Fox’ on-air broadcast team is featured in the campaign — Joe Buck, Troy Aikman, Michael Strahan, Terry Bradshaw and Howie Long — as are such NFL players as Jared Goff, Ndamukong Suh and Saquon Barkley.

Strahan, Bradshaw and Long will co-headline Fox Sports’ new Thursday Night Football Pre-Game Show live from Fox News Channel’s headquarters in New York.

“Now It’s a Game” stand-alone spots will also promote Week 6 (Eagles vs. New York Giants), Week 10 (Carolina Panthers vs. Pittsburgh Steelers), Week 11 (Packers vs. Seahawks) and Week 13 (Saints vs. Cowboys).

Support includes digital and social media. Lead agency is Wieden + Kennedy New York.

The first two Thursday Night Football games of the season were exclusive to NFL Network.

Fox’s schedule runs through Dec. 13, when NFL Network gets the final two games as exclusive broadcaster (both on Dec. 15).

Games will also be shown on NFL Network and via Amazon Prime.

Fox will produce all 18 games on NFL Network this season

Amazon has named Andrea Kramer and Hannah Storm as its broadcast team, the first pair of women to call NFL games.

According to Craig Gillespie, who directed the Fox spots, “We wanted to do something that felt creatively unique and different, but is also authentic to the voices of people who love the game — fans, players and broadcasters — in their everyday environments.”

(See the full Thursday Night Football schedule here.)

NFL Expands With Amazon For Fox Thursday Night Football

Fox Grabs Thursday Night Football For Five Years, $2.7B

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