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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Sep252018

Fox Got Game: Supports Launch Of $2.7B 'TNF' With ‘Now It’s A Game’ Campaign

By Barry Janoff

September 26, 2018: Earlier this year, Fox paid $2.7 billion for a five-year deal to air NFL Thursday Night Football games.

Fox’s 11-game schedule will debut this week, with Bud Light as presenting partner, and the network is supporting with a multi-media campaign, “Now It’s a Game,” promoting not only the Minnesota Vikings vs. Los Angeles Rams (Sept. 27) but its full broadcast roster.

“Football is in Fox Sports’ DNA, and the premiere of Thursday Night Football on our network is a big moment in our brand’s evolution,” Robert Gottlieb, evp and head of marketing for Fox Sports, said via the network.

“This is Year One of the broadcast on Fox, and we wanted a campaign that was distinctive to our voice, but also true to what we plan to deliver to NFL fans as the network home of this franchise.”

Anchoring the effort is an umbrella spot, "Now It's a Game," that shows people who represent NFL fans — including a dentist, mechanic, waitress, a cab driver, a passenger on a plane and students on a school bus — talking about Thursday Night Football on Fox.

Stand-alone spots will air the week of many of the respective games, starting with a commercial this week for the Vikings-Rams game, followed by a spot for the Indianapolis Colts vs. New England Patriots (Oct. 4).

The tone of the "Now (with emphasis) It’s a Game" campaign takes a swipe at previous seasons of Thursday Night Football on CBS and NBC, which some critics felt were weighed down by mediocre games.

Not this time, according to Fox Sports.

"(The fans in the spots have) an unbridled enthusiasm for the new slate of games . . . a common theme leading to the realizations that 'This is different!' and 'Man, these games are good!'”

In addition to the games on Sept. 27 and Oct. 4, Fox’s schedule includes such match-ups as the Green Bay Packers at Seattle Seahawks, New Orleans Saints at Dallas Cowboys and two games featuring the defending Super Bowl champion Philadelphia Eagles.

As one fan in the lead spot asks, “How did Fox get these games!?”

Fox’ on-air broadcast team is featured in the campaign — Joe Buck, Troy Aikman, Michael Strahan, Terry Bradshaw and Howie Long — as are such NFL players as Jared Goff, Ndamukong Suh and Saquon Barkley.

Strahan, Bradshaw and Long will co-headline Fox Sports’ new Thursday Night Football Pre-Game Show live from Fox News Channel’s headquarters in New York.

“Now It’s a Game” stand-alone spots will also promote Week 6 (Eagles vs. New York Giants), Week 10 (Carolina Panthers vs. Pittsburgh Steelers), Week 11 (Packers vs. Seahawks) and Week 13 (Saints vs. Cowboys).

Support includes digital and social media. Lead agency is Wieden + Kennedy New York.

The first two Thursday Night Football games of the season were exclusive to NFL Network.

Fox’s schedule runs through Dec. 13, when NFL Network gets the final two games as exclusive broadcaster (both on Dec. 15).

Games will also be shown on NFL Network and via Amazon Prime.

Fox will produce all 18 games on NFL Network this season

Amazon has named Andrea Kramer and Hannah Storm as its broadcast team, the first pair of women to call NFL games.

According to Craig Gillespie, who directed the Fox spots, “We wanted to do something that felt creatively unique and different, but is also authentic to the voices of people who love the game — fans, players and broadcasters — in their everyday environments.”

(See the full Thursday Night Football schedule here.)

NFL Expands With Amazon For Fox Thursday Night Football

Fox Grabs Thursday Night Football For Five Years, $2.7B

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