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• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

POLL POSITION
The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep252018

Fox Got Game: Supports Launch Of $2.7B 'TNF' With ‘Now It’s A Game’ Campaign

By Barry Janoff

September 26, 2018: Earlier this year, Fox paid $2.7 billion for a five-year deal to air NFL Thursday Night Football games.

Fox’s 11-game schedule will debut this week, with Bud Light as presenting partner, and the network is supporting with a multi-media campaign, “Now It’s a Game,” promoting not only the Minnesota Vikings vs. Los Angeles Rams (Sept. 27) but its full broadcast roster.

“Football is in Fox Sports’ DNA, and the premiere of Thursday Night Football on our network is a big moment in our brand’s evolution,” Robert Gottlieb, evp and head of marketing for Fox Sports, said via the network.

“This is Year One of the broadcast on Fox, and we wanted a campaign that was distinctive to our voice, but also true to what we plan to deliver to NFL fans as the network home of this franchise.”

Anchoring the effort is an umbrella spot, "Now It's a Game," that shows people who represent NFL fans — including a dentist, mechanic, waitress, a cab driver, a passenger on a plane and students on a school bus — talking about Thursday Night Football on Fox.

Stand-alone spots will air the week of many of the respective games, starting with a commercial this week for the Vikings-Rams game, followed by a spot for the Indianapolis Colts vs. New England Patriots (Oct. 4).

The tone of the "Now (with emphasis) It’s a Game" campaign takes a swipe at previous seasons of Thursday Night Football on CBS and NBC, which some critics felt were weighed down by mediocre games.

Not this time, according to Fox Sports.

"(The fans in the spots have) an unbridled enthusiasm for the new slate of games . . . a common theme leading to the realizations that 'This is different!' and 'Man, these games are good!'”

In addition to the games on Sept. 27 and Oct. 4, Fox’s schedule includes such match-ups as the Green Bay Packers at Seattle Seahawks, New Orleans Saints at Dallas Cowboys and two games featuring the defending Super Bowl champion Philadelphia Eagles.

As one fan in the lead spot asks, “How did Fox get these games!?”

Fox’ on-air broadcast team is featured in the campaign — Joe Buck, Troy Aikman, Michael Strahan, Terry Bradshaw and Howie Long — as are such NFL players as Jared Goff, Ndamukong Suh and Saquon Barkley.

Strahan, Bradshaw and Long will co-headline Fox Sports’ new Thursday Night Football Pre-Game Show live from Fox News Channel’s headquarters in New York.

“Now It’s a Game” stand-alone spots will also promote Week 6 (Eagles vs. New York Giants), Week 10 (Carolina Panthers vs. Pittsburgh Steelers), Week 11 (Packers vs. Seahawks) and Week 13 (Saints vs. Cowboys).

Support includes digital and social media. Lead agency is Wieden + Kennedy New York.

The first two Thursday Night Football games of the season were exclusive to NFL Network.

Fox’s schedule runs through Dec. 13, when NFL Network gets the final two games as exclusive broadcaster (both on Dec. 15).

Games will also be shown on NFL Network and via Amazon Prime.

Fox will produce all 18 games on NFL Network this season

Amazon has named Andrea Kramer and Hannah Storm as its broadcast team, the first pair of women to call NFL games.

According to Craig Gillespie, who directed the Fox spots, “We wanted to do something that felt creatively unique and different, but is also authentic to the voices of people who love the game — fans, players and broadcasters — in their everyday environments.”

(See the full Thursday Night Football schedule here.)

NFL Expands With Amazon For Fox Thursday Night Football

Fox Grabs Thursday Night Football For Five Years, $2.7B

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