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• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

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The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May162018

Fox Brings Beckham, Deadpool, Holyfield, Embiid To FIFA World Cup Party

By Barry Janoff

May 15, 2018: People know about the soccer stars and National Teams that will be part of FIFA World Cup 2018, but Fox has brought in some other celebrities to support its role as event’s exclusive U.S. English-language network.

David Beckham, Ryan (Deadpool) Reynolds, Joel Embiid, Alex Morgan and Evander Holyfield are among those who play a part in Fox Sports’ “The World Becomes the FIFA World Cup” campaign, showing off their love not only for the sport but for such stars as Leo Messi and Cristiano Ronaldo — both of whom are front-and-center in the multi-platform effort.

“The World Becomes the FIFA World Cup” is anchored by an umbrella spot, “This Summer,” with the full 90-second ad showing clips of on-field action, members of the Fox soccer broadcast team, fans and snippets of 15-second stand-alone spots with Beckham, Reynolds and the others.

Played out to “Over and Over and Over” by Jack White, a voiceover offers, “Men become gods. Allies become rivals. Players become fans.”

“Sign me up!” says Embiid.

The lead spot also includes Mexico’s Jonathan and Giovanni Dos Santos brothers, Neymar, Paul Pogba and the National Team from Iceland.

Several 30-second spots also are part of the campaign, including “Epic” (In a duel between Leo Messi and Cristiano Ronald, “Everyone agrees on the two best. One controls the game. One finishes it. But who will take all the glory? “), “Men Become Gods” (A focus on what could potentially be the last World Cup appearance by Leo Messi . . .  “a moment three billion people will be watching”) and “Everything Becomes Not Enough” (There’s famous, and then there’s Ronaldo, who has all the soccer glory except a World Cup title).

Support includes radio, print, Internet, social media and OOH.

Lead agency is Widen + Kennedy, New York.

Holyfield’s 15-second spot shares a bit of sport’s history. Watching a soccer match on TV, Holyfield experiences déjà vu when Luis Suárez bites Giorgio Chiellini’s shoulder during a 2014 World Cup match.

“Something about that guy I don’t like,” says Holyfield, who had a similar incident in the ring when Mike Tyson bit off a piece of his ear during their heavyweight match in 1997.

Also with their own spots are Embiid and Beckham and Deadpool, who appear together in a series, including one in which Reynolds as Deadpool mocks Beckham's English National Team.

“It doesn’t get any bigger than the FIFA World Cup,” Robert Gottlieb, evp-marketing, for Fox Sports, said in a statement.

“It brings together the worlds of sports and celebrity for an incredible month-long pop culture event,” said  “It was a natural fit to have movie stars, musicians and championship athletes as part of our campaign.”

The World Cup is scheduled for June 14-July 15 (Fox and FS1).

World Cup

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