Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN: WNBA 'Life: Bossy' More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May162018

Fox Brings Beckham, Deadpool, Holyfield, Embiid To FIFA World Cup Party

By Barry Janoff

May 15, 2018: People know about the soccer stars and National Teams that will be part of FIFA World Cup 2018, but Fox has brought in some other celebrities to support its role as event’s exclusive U.S. English-language network.

David Beckham, Ryan (Deadpool) Reynolds, Joel Embiid, Alex Morgan and Evander Holyfield are among those who play a part in Fox Sports’ “The World Becomes the FIFA World Cup” campaign, showing off their love not only for the sport but for such stars as Leo Messi and Cristiano Ronaldo — both of whom are front-and-center in the multi-platform effort.

“The World Becomes the FIFA World Cup” is anchored by an umbrella spot, “This Summer,” with the full 90-second ad showing clips of on-field action, members of the Fox soccer broadcast team, fans and snippets of 15-second stand-alone spots with Beckham, Reynolds and the others.

Played out to “Over and Over and Over” by Jack White, a voiceover offers, “Men become gods. Allies become rivals. Players become fans.”

“Sign me up!” says Embiid.

The lead spot also includes Mexico’s Jonathan and Giovanni Dos Santos brothers, Neymar, Paul Pogba and the National Team from Iceland.

Several 30-second spots also are part of the campaign, including “Epic” (In a duel between Leo Messi and Cristiano Ronald, “Everyone agrees on the two best. One controls the game. One finishes it. But who will take all the glory? “), “Men Become Gods” (A focus on what could potentially be the last World Cup appearance by Leo Messi . . .  “a moment three billion people will be watching”) and “Everything Becomes Not Enough” (There’s famous, and then there’s Ronaldo, who has all the soccer glory except a World Cup title).

Support includes radio, print, Internet, social media and OOH.

Lead agency is Widen + Kennedy, New York.

Holyfield’s 15-second spot shares a bit of sport’s history. Watching a soccer match on TV, Holyfield experiences déjà vu when Luis Suárez bites Giorgio Chiellini’s shoulder during a 2014 World Cup match.

“Something about that guy I don’t like,” says Holyfield, who had a similar incident in the ring when Mike Tyson bit off a piece of his ear during their heavyweight match in 1997.

Also with their own spots are Embiid and Beckham and Deadpool, who appear together in a series, including one in which Reynolds as Deadpool mocks Beckham's English National Team.

“It doesn’t get any bigger than the FIFA World Cup,” Robert Gottlieb, evp-marketing, for Fox Sports, said in a statement.

“It brings together the worlds of sports and celebrity for an incredible month-long pop culture event,” said  “It was a natural fit to have movie stars, musicians and championship athletes as part of our campaign.”

The World Cup is scheduled for June 14-July 15 (Fox and FS1).

World Cup

Back to Home Page