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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan312018

Fox Grabs NFL 'Thursday Night Football', Five Years, $2.7B, Presented by Bud Light

By Barry Janoff

January 31, 2018: The NFL’s Thursday Night Football package has a new home, with Fox signing a five-year deal for 11 games per year beginning in 2018.

Industry analysts put the pact at $550 million per year, $2.75 billion over the course of the deal.

NFL partner Bud Light has signed on to be presenting partner for the Thursday Night Football games.

Thursday Night Football  presented by Bud Light games come between Weeks 4-15 (excluding Thanksgiving night) to be broadcast on Fox, simulcast via NFL Network and distributed in Spanish on Fox Deportes.

NFL Network will exclusively televise an additional seven games next season, with Fox producing the entire 18-game schedule.

What the NFL and Fox called a “landmark” alliance also allows Fox Sports and the NFL to each expand its digital rights.

Fox said it would be able to distribute both Thursday Night Football and its Sunday games to Fox subscribers “over a wide array of digital platforms including mobile phones for the first time.”

The NFL said it would continue to develop digital distribution models for Thursday Night Football as well as Fox’s Sunday games.

CBS and NBC split a ten-game Thursday Night Football schedule last season, with most games also shown on NFL Network.

CBS and NBC each paid $450 million for a two-year package covering 2016-17.

There have been complaints from NFL players regarding health issues that come with playing a game on Sunday and then one on Thursday, which NFL commissioner Roger Goodell addressed today during his "State of the NFL" media conference in Minneapolis, site of Super Bowl LII.

"We are always working to make the game safer," je said. "Most players don't like a short week, but they sure do like having ten days off after (playing on Thursday." It's like a mini-bye week."

Ratings have also been down.

CBS said it averaged an 8.6 rating and 14.1 million viewers for its five games early in the 2017 season, down 3% and 4%, respectively from 2016 (8.9, 14.7 million).

NBC said its six games, which began on Nov. 9, averaged an 8.1 rating and 14 million viewers, down 21% in ratings and 17% viewership from five games in 2016  (10.2, 17M).
 
Thursday Night Football began in 2006 with an eight-game schedule exclusively on NFL Network. It expanded to 13 games in 2012 and 2013, still exclusively on NFL Network.

In 2014-15, CBS partnered with NFL Network to present an expanded 16-game Thursday Night Football schedule.

Digital distribution was via Twitter in 2016 and Amazon Prime Video in (2017.

“This agreement is the culmination of over ten years of strategic growth around Thursday Night Football, a period during which this property has grown from a handful of late season games on NFL Network to a full season of games and one of the most popular shows on broadcast television with additional distribution via cable and digital channels,”  NFL commissioner Roger Goodell said in a statement.

“As one of the leaders in sports television and a recognized innovator of NFL game broadcasts for many years, we’re excited to be extending our partnership with Fox Sports, one of our most trusted and valued partners, to include Thursday Night Football,” said Goodell.

Fox said this alliance “marks the fifth media rights deal between Fox Sports and the NFL dating back to the landmark agreement struck in December 1993 that essentially solidified Fox as a major broadcast network.”

According to Peter Rice, president for 21st Century Fox, “Football is in our blood at Fox and we understand that nothing beats the NFL when it comes to television that captures people’s attention.

“Our historic relationship with the NFL dates back to the earliest days of Fox, and we couldn’t be more excited to expand our deep and enduring partnership to include primetime games on Thursday night.”

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