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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

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Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

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WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul092013

Fox Sports 1 Introductory Campaign Called 'Epic . . . Ambitious . . . Sets The Tone''

Special to NYSportsJournalism.com

July 9, 2013: Fox Entertainment Group has targeted August 17, 2013 for the launch of Fox Sports 1, its ambitious sports cable and satellite TV network that is taking direct aim at ESPN's self-proclaimed status as the "worldwide leader in sports."

To help energize the buzz and word-of-mouth, FS1 has created a 90-second promo spot that highlights a sampling of the teams, leagues, players and events that will be part of the national network. Network executives called it "the most epic shoot in Fox Sports history."

FS1, which Fox Entertainment has dubbed, "America's New Sports Network," is expected to reach 90 million homes.

The spot will premiere during Fox Sports’ coverage of the 2013 MLB All-Star Game on Tuesday, July 16. An extended three-minute-plus behind-the-scenes video is now airing on YouTube.

“This spot really is about introducing Fox Sports 1 to America, and letting fans know what they can expect come August 17,” Fox Sports marketing chief Robert Gottlieb said in a statement. “Using any measure, this is the most ambitious commercial project we have taken on. This spot sets the tone for everything.”

Locations included the Los Angeles Memorial Coliseum, Charlotte Motor Speedway, Gillette Stadium, Los Angeles Sports Arena, The Galen Center and Comerica Park.
 
Athletes and sports personalities who are part of the spot include Joe Flacco, Mike Tyson, Jeff Gordon, Alex Morgan, Georges St. Pierre, Patrick Willis, Lane Kiffin, John Thompson III, Steve Lavin, Kasey Kahne and Miguel Cabrera. (See the behind-the-scenes promo here.)

The promo was handled by HSI Productions and directed by Joseph Kahn. Action plays out to the song, "Happy Days are Here Again."

“We recognize that sports ultimately is about the fun of loving your team and hating your rival," said Gottlieb. "It’s about the fun of buzzer beaters, comebacks and huge hits. That is what we, as fans, look for in our favorite sports . . .  So, this spot is about celebrating what only sports provides. The fun of anticipation … the fun of competition . . .  the fun of celebration.”

Fox Sports Seeks To Net ESPN

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