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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul092013

Fox Sports 1 Introductory Campaign Called 'Epic . . . Ambitious . . . Sets The Tone''

Special to NYSportsJournalism.com

July 9, 2013: Fox Entertainment Group has targeted August 17, 2013 for the launch of Fox Sports 1, its ambitious sports cable and satellite TV network that is taking direct aim at ESPN's self-proclaimed status as the "worldwide leader in sports."

To help energize the buzz and word-of-mouth, FS1 has created a 90-second promo spot that highlights a sampling of the teams, leagues, players and events that will be part of the national network. Network executives called it "the most epic shoot in Fox Sports history."

FS1, which Fox Entertainment has dubbed, "America's New Sports Network," is expected to reach 90 million homes.

The spot will premiere during Fox Sports’ coverage of the 2013 MLB All-Star Game on Tuesday, July 16. An extended three-minute-plus behind-the-scenes video is now airing on YouTube.

“This spot really is about introducing Fox Sports 1 to America, and letting fans know what they can expect come August 17,” Fox Sports marketing chief Robert Gottlieb said in a statement. “Using any measure, this is the most ambitious commercial project we have taken on. This spot sets the tone for everything.”

Locations included the Los Angeles Memorial Coliseum, Charlotte Motor Speedway, Gillette Stadium, Los Angeles Sports Arena, The Galen Center and Comerica Park.
 
Athletes and sports personalities who are part of the spot include Joe Flacco, Mike Tyson, Jeff Gordon, Alex Morgan, Georges St. Pierre, Patrick Willis, Lane Kiffin, John Thompson III, Steve Lavin, Kasey Kahne and Miguel Cabrera. (See the behind-the-scenes promo here.)

The promo was handled by HSI Productions and directed by Joseph Kahn. Action plays out to the song, "Happy Days are Here Again."

“We recognize that sports ultimately is about the fun of loving your team and hating your rival," said Gottlieb. "It’s about the fun of buzzer beaters, comebacks and huge hits. That is what we, as fans, look for in our favorite sports . . .  So, this spot is about celebrating what only sports provides. The fun of anticipation … the fun of competition . . .  the fun of celebration.”

Fox Sports Seeks To Net ESPN

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