Top
NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Oct072015

James Franco, Lenny Kravitz Trade Riffs, Barbs In 'Guitar Hero Live' Campaign

By Barry Janoff

Ocotber 6, 2015: Lenny Kravitz, best known as a world-renowned rock-funk singer-songwriter-guitar star whose hits include "Are You Gonna Go My Way," "Fly Away" and "American Woman."

Actor James Franco has appeared in such films as Spider-Man (Harry Osborn), 127 Hours and The Interview.

Now they appear together in a new campaign for Guitar Hero Live.

The multi-media effort heralds the first release in the Guitar Hero franchise since Warriors of Rock in 2010.

The campaign is anchored by a 90-second spot, "Win the Crowd," that is as much about the raucous, barb-filled banter between the two as it is about the music, the interaction between user and screen and the video game itself, which is due to hit retail Oct. 20.

According to game publisher Activision, the campaign "sets the stage for the release of Guitar Hero Live, which marks the beginning of a new era in music games and introduces two exciting new ways to play the game: GH Live, in which you play in-front of real crowds who react to your performance; and GHTV, the world’s first playable music video network."

The 90-second spot will be broken into 15- and 30-second ads. Internet, social media and POP also support.

Lead agency is Los Angeles-based 72andSunny.

Kravitz is no stranger to shredding a guitar and performing before a crowd, albeit a video game throng of screaming masses.

Franco has experience in a long-form, eclectic spot to support a video game, having appeared opposite a cast of characters — including his brother Dave — and NFL stars earlier this year to support the release of EA Sports' Madden NFL 16.

Guitar Hero Live gives you the chance to live out your rock star fantasy in front of a real audience that reacts to how you play, so watching James Franco and Lenny Kravitz challenging each other to win the crowd in the game brought that excitement to life in a really cool way,” Tim Ellis, CMO for Activision Publishing, said in a statement. “Some of the best moments captured on film were purely spontaneous between James and Lenny. They had great chemistry and had a lot of fun with the game. We just let them loose.”

Among the banter between the two, which takes place they seek to outdo each other in Guitar Hero Live mode:

Kravitz playing guitar as the game's virtual crowd appears to be booing him: "Let's pause this."

Franco: "You're going to pause!? When you're at a concert, do you say 'Can I pause?'"

Franco playing guitar: "Oh, come on. Who brings a 'You Suck' poster to a concert?"

Kravitz: "James Franco fans, apparently."

Franco: "Hey, they're still booing."

Kravitz: "Yeah, but you look good."

Kravitz doing a windmill move on the guitar: "See that!"

Franco: "Alright, it's pretty sexy. Just don't split your pants," referring to a incident that happened to Kravitz during a concert.

The spot ends with Franco smashing the guitar and Kravitz applauding his move. text offers: "You Rock. They React." (See the full ad here.)

The trailer features Kravitz’ “Are You Gonna Go My Way,” which will also be playable in the game.

“Some of the best moments were purely spontaneous between James and Lenny. They had great chemistry and fun with the game. We just let them loose.”

The playlist, which Activation said encompasses hundreds of songs, also includes Pearl Jam, Rush, Blink 182, Panic! At the Disco, Cypress Hill featuring Tom Morello, Paramore, Kings of Leon, Kongos, Rage Against the Machine, ZZ Top and Red Hot Chili Peppers. (Full playlist here.)

Guitar Hero Live is described as a "live-action experience that delivers the full emotional roller coaster of being on stage, with players performing in a real band, in front of real crowds, who react in real time to how well or poorly you play."

The game also includes a 24-hour playable music video network that enables people to play along to a continually-updated collection of official videos.

Guitar Hero Live will be available on for PlayStation 3 and 4, Xbox One, Xbox 360 games and the Wii U console and such iOS devices as iPad, iPhone and iPod Touch.

Back to Home Page