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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Wayne Gretzky (1)

Wednesday
May162012

Kim Kardashian Big Bust: FTC Steps On Skechers For $50M Over Misleading Ads 

By Barry Janoff

May 16, 2012: The Federal Trade Commission said Wednesday that Skechers USA, Inc. has agreed to pay $50 million to settle charges that the company "deceived consumers by making unfounded claims that Shape-ups would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles."

The FTC also busted Skechers for "falsely representing that clinical studies backed up the claims."

The misrepresented claims came in TV, print and Internet advertising. According to the FTC, that included an extensive campaign featuring Kim Kardashian, highlighted by a TV spot that aired during Super Bowl XLV in which she traded her trainer for a pair of Shape-ups.

Skechers' Shape-ups "Get Back In The Game" marketing featured Joe Montana, Karl Malone, Wayne Gretzky, Kareem Abdul-Jabbar and Brooke Burke. A Skechers commercial that aired during Super Bowl XLIV featured Montana's voice but not his image.

The FTC complaint did not cover GoRun, a line that Skechers launched around Super Bowl XLVI this year with a TV spot featuring a French bulldog named Mr. Quiggly.

Of the money from the settlement, $40 million will go toward customer refunds. The FTC has set up a Web site and a Hot Line (866-325-4186) for consumers to determine whether or not they are eligible for a refund and for what amount. In addition, $5 million will be used to settle state allegations and $5 million will be used to pay class-action legal fees.

The FTC said in a statement that the Huntington Beach, Calif.-based Skechers "made unsupported claims that Shape-ups would provide more weight loss, and more muscle toning and strengthening than regular fitness shoes." Skechers also made deceptive claims about its Resistance Runner, Toners and Tone-ups shoes, according to the FTC.

“Skechers’ unfounded claims went beyond stronger and more toned muscles," David Vladeck, director of the FTC’s Bureau of Consumer Protection, said in the statement. "The company even made claims about weight loss and cardiovascular health. The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.”

Among the unfounded claims, according to the FTC, were Shape-ups' ads that came with an endorsement from a chiropractor, Dr. Steven Gautreau. According to the FTC, Gautreau "recommended the product based on the results of an 'independent' clinical study he conducted that tested the shoes’ benefits compared to those provided by regular fitness shoes."

According to the FTC, "This study did not produce the results claimed in the ad, that Skechers failed to disclose that Dr. Gautreau is married to a Skechers marketing executive and that Skechers paid Dr. Gautreau to conduct the study."

The FTC said that the settlement "is part of a broader agreement . . . resolving a multi-state investigation, which was led by the Tennessee and Ohio Attorneys General Offices and included attorneys general from 42 other states and the District of Columbia."

According to the statement released by the FTC, Skechers "was the market leader in the toning footwear category. Industry shoe sales peaked in 2010, with sales close to $1 billion. Shape-up fitness shoes, which Skechers introduced in April 2009, cost consumers about $100 a pair. Resistance Runner, Toners, and Tone-ups became available in mid-2010, and retailed for $60 to $100 a pair."

Under the FTC’s settlement, Skechers can still sell and market Shape-ups but is barred from making any of the following claims for its toning shoes unless they are true and backed by scientific evidence:

• Claims about strengthening
• Claims about weight loss
• Claims about any other health or fitness-related benefits from toning shoes, including claims regarding caloric expenditure, calorie burn, blood circulation, aerobic conditioning, muscle tone and muscle activation.

The settlement also bars Skechers from misrepresenting any tests, studies, or research results regarding toning shoes.

Q&A: From Shaq To Kim To Mr. Quiggly

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