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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Sports Illustrated swimsuit issue (1)

Tuesday
Jun232009

Gabrielle Reece Goes Au Naturel For PepsiCo's PureVia

June 23, 2009: As a professional volleyball player and model, Gabrielle Reece is accustomed to wearing a bikini in public; in 2001 she wore considerably less for a Playboy photo shoot. Now, she will appear in just hand-painted stevia leaves and vines in a new campaign for PureVia, an all-natural, zero calorie sweetener from PepsiCo and Whole Earth Sweetener.

The campaign, via TracyLocke, Dallas, is anchored by a print campaign with the tag, "All natural PureVia. Nothing to hide," that will break in August issues of publications including Self, Allure, Lucky, Gourmet, Bon Appetit and Cookie; as well as online. PureVia, which hit the market late last year, is a trademark of Whole Earth Sweetener, Chicago, and PepsiCo, which formed a partnership to jointly own and market PureVia globally. "We wanted to create a memorable campaign that communicates the all natural goodness of PureVia in a way that is bold and stylish," Sandy Stein, executive creative director for TracyLocke, said in a statement. "By painting Gabrielle's actual body with leaves and vines, we were able to intertwine the natural benefits of PureVia with Gabrielle's natural beauty and beliefs." The artwork was done by Joanne Gair, best known for her hand-painted bikini's in the Sports Illustrated swimsuit issues.

"I've used stevia for years, and I'm excited to introduce PureVia because it makes stevia accessible to the growing number of people seeking more natural options," said Reese, who currently works as a sports commentator and is married to pro surfer Laird Hamilton. Back to Home Page