Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul162013

Can Nets Sell 'We're In' Marketing Mantra With Ex-Celtics Garnett, Pierce To Brooklyn?

By Barry Janoff

July 16, 2013: Can two players from Boston make it in Brooklyn where there is no love lost between the Celtics and the Nets?

As The Chambers Brothers used to sing, "Time has come today."

The Brooklyn Nets will not officially introduce their new players until Thursday, but Kevin Garnett, Paul Pierce, Jason Terry and  Andrei Kirilenko already are part of a marketing and sales campaign targeting the 2013-14 NBA season.

The effort, "Hello Brooklyn. We're In," is  an extension of the "Hello Brooklyn" push from last season when the Nets played their first campaign in the borough of New York, and first in the new Barclays Center, after 35 years in New Jersey.

This year, Garnett, Pierce, Terry — all acquired via a trade with the Boston Celtics — and free agent Kirilenko take the place in TV, print, radio, outdoor and Internet that last year was filled by Deron Williams, Joe Johnson, Brook Lopez and Gerald Wallace (traded to the Celtics with Kris Humphries and future draft choices).

In addition, team gear is already available at Nets Shop by adidas within Barclays Center and online at the Nets store Web site.

Team management said the Nets have sold more than $3 million of new full season tickets since the announcements about the roster additions last week. The team also has a new head coach, Jason Kidd.

“The power of this new campaign is clear: future Hall of Famers and star talent are all in to bring the Nets to new heights,” Brett Yormark, Brooklyn Nets and Barclays Center CEO, said in a statement. “We want Brooklynites to know that this is their team and that we’re working toward an NBA championship together.”

Garnett, who has been in the NBA since 1995 (the last six with the Celtics) is featured on T-shirts that also sport his nickname, "Big Ticket." Likewise, Pierce, whose entire NBA career since 1998 was with the Celtics, gets his "The Truth" nickname on Brooklyn T-shirts.

"Hello Brooklyn. We’re In," will run until Labor Day.

“We continue to be a product in high demand, now more than ever,” said Yormark. “I would encourage fans who are interested in season tickets to buy now and be part of what will be a memorable season.”

Q&A: Lights! Camera! Action At Barclays!

For NBA, Brooklyn's Got Global Game

Back to Home Page