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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul162013

Can Nets Sell 'We're In' Marketing Mantra With Ex-Celtics Garnett, Pierce To Brooklyn?

By Barry Janoff

July 16, 2013: Can two players from Boston make it in Brooklyn where there is no love lost between the Celtics and the Nets?

As The Chambers Brothers used to sing, "Time has come today."

The Brooklyn Nets will not officially introduce their new players until Thursday, but Kevin Garnett, Paul Pierce, Jason Terry and  Andrei Kirilenko already are part of a marketing and sales campaign targeting the 2013-14 NBA season.

The effort, "Hello Brooklyn. We're In," is  an extension of the "Hello Brooklyn" push from last season when the Nets played their first campaign in the borough of New York, and first in the new Barclays Center, after 35 years in New Jersey.

This year, Garnett, Pierce, Terry — all acquired via a trade with the Boston Celtics — and free agent Kirilenko take the place in TV, print, radio, outdoor and Internet that last year was filled by Deron Williams, Joe Johnson, Brook Lopez and Gerald Wallace (traded to the Celtics with Kris Humphries and future draft choices).

In addition, team gear is already available at Nets Shop by adidas within Barclays Center and online at the Nets store Web site.

Team management said the Nets have sold more than $3 million of new full season tickets since the announcements about the roster additions last week. The team also has a new head coach, Jason Kidd.

“The power of this new campaign is clear: future Hall of Famers and star talent are all in to bring the Nets to new heights,” Brett Yormark, Brooklyn Nets and Barclays Center CEO, said in a statement. “We want Brooklynites to know that this is their team and that we’re working toward an NBA championship together.”

Garnett, who has been in the NBA since 1995 (the last six with the Celtics) is featured on T-shirts that also sport his nickname, "Big Ticket." Likewise, Pierce, whose entire NBA career since 1998 was with the Celtics, gets his "The Truth" nickname on Brooklyn T-shirts.

"Hello Brooklyn. We’re In," will run until Labor Day.

“We continue to be a product in high demand, now more than ever,” said Yormark. “I would encourage fans who are interested in season tickets to buy now and be part of what will be a memorable season.”

Q&A: Lights! Camera! Action At Barclays!

For NBA, Brooklyn's Got Global Game

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