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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun282016

Gatorade's 'Incredible Is Inevitable' Effort Puts Additional Focus On Youth Sports

By Barry Janoff

June 28, 2016: Gatorade's roster of endorsers includes the likes of Serena Williams, Peyton Manning, Leo Messi, Dwyane Wade, J.J. Watt, Cam Newton, Bryce Harper, Usain Bolt, London Donovan, Karl-Anthony Towns and Michael Jordan.

But it is youth sports that are the focus of a new multi-media effort from Gatorade, which has unveiled a series of spots that look at football, basketball and soccer from the perspective of players who may someday join the brand's lineup of iconic pro athletes.

"Incredible Is Inevitable" takes an up-close and personal look at the three sports virtually from ground-level on the field, during practice and in the training rooms, showing how hard work and dedication tends to win out on the field, if not always in victories, certainly in personal gains and development.

The effort is part of Gatorade's platform to support youth sports, efforts that include The High School Athletes of the Year program; and alliances with such youth tournaments, camps and programs as U.S. Soccer Development Academy, Little League Baseball, Pop Warner, Five Star Basketball and ECNL Youth Women’s Soccer.

In "The Return," we follow youth and prep football teams from various parts of the country. As a marching band plays in the background, we see intense game and training shots.

A voiceover offers, "You say crazy. I say crafted. You say savage. I say practiced. Crazy. Crafted. Savage. Practiced.

"Let’s run the whole thing back," the voiceover says as the action continues. "You say unbelievable. I say achievable. You say incredible. I say inevitable. Unbelievable. Achievable. Incredible. Inevitable. Let’s run the whole thing back. The athletes who put in the work know that incredible is inevitable."

"Coast To Coast" follows the preparation and games of youth and prep hoops players. "You say insane. I say I trained. You say freakish. I say frequent. Insane. I trained. Freakish. Frequent. Let’s run the whole thing back. You say ridiculous. I say meticulous. You say incredible. I say inevitable. Ridiculous. Meticulous. Incredible. Inevitable.

"Let’s run the whole thing back. The athletes who put in the work know that incredible is inevitable."

"Counter Attack" takes viewers onto the youth soccer pitch. "You say brilliant. I say resilient. You say magician. I say repetition. Brilliant. Resilient. Magician. Repetition. Let’s run the whole thing back. You say phenomenal. I say methodical. You say incredible. I say inevitable. Phenomenal. Methodical. Incredible. Inevitable.

"Let’s run the whole thing back. The athletes who put in the work know that incredible is inevitable."

All three spots also feature various flavors of the product, which in some cases get trashed as athletes continue their intense play out of bounds.

According to Gatorade, The Gatorade Player of the Year award was "established in 1985 to recognize and celebrate the nation's most outstanding high school talents for their athletic achievement, academic excellence and exemplary character."

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