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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep262013

Liverpool FC Gets Sports Marketing Nutrition Boost With Gatorade Alliance

By Barry Janoff

September 26, 2013: Gatorade, already a staple along the sidelines during NFL games, is making inroads into football in the U.K.

The Liverpool Football Club, a member of the Barclays English Premier League, has signed a three-year deal making PepsiCo's Gatorade its official sports nutrition partner.

Financial terms were not disclosed.

The deal will be supported by marketing, fan activations and sideline presence during home games.

Gatorade said it has alliances with more than 80 football clubs worldwide. Tim Cahill, midfielder for the MLS New York Red Bulls, who played eight seasons with Everton FC of the English Premier League, is a product endorser.

In addition to supplying product, Gatorade said that the club's backroom staff would have access to the Gatorade Sports Science Institute’s laboratory and testing facilities, "which will provide support in maintaining the fitness and conditioning of the Reds."

Other Liverpool FC marketing partners include jersey-front sponsor Standard Chartered, Chevrolet, Carlsberg, EA Sports and Maxxis.

To help launch the partnership, Gatorade has posted a behind-the-scene's video tracking a Liverpool FC training session.

According to Andrea Fairchild, vp-global & sports marketing for Gatorade, “Liverpool FC is one of the world’s most renowned football clubs. This new partnership allows us to not only fuel the players, but we will also assist the fitness and conditioning backroom staff by providing additional sport science support for the team."

“Gatorade is a leading sports nutrition brand worldwide and we are thrilled to be partnering with them as they continue establishing a dominant position in world football," Billy Hogan, chief commercial officer for Liverpool FC, said in a statement.

"Gatorade’s products have powered the world’s greatest athletes in all areas of sport for over 40 years and we look forward to working with them through the 2013-14 Barclays Premier League season and beyond.”

EA Sports Adds Liverpool FC To Global Soccer Push

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