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• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec012010

Gatorade Strikes Pro Bowling Deal With PBAA For U.S. Women's Open

December 1, 2010: In an effort to bring its reformulated Gatorade product to a sport that has grown to more than 25 million participants nationwide, PepsiCo has signed a deal with the Bowling Proprietors' Association of America that would make its Gatorade G2 brand both an official sponsor of the 2011 Bowling's U.S. Women's Open and the "official thirst quencher of the Bowling's U.S. Women's Open."

Financial terms of the deal were not disclosed. The 2011 Bowling's U.S. Women's Open finals are scheduled for June 30, 2011, from midfield at Cowboys Stadium, airing on ESPN. The finals will take place during International Bowl Expo 2011.

Other marketing partners include American Airlines and Anheuser-Busch's Budweiser. G2 is part of the relaunched Gatorade G series three product line: G1 Prime (before), G2 Perform (during) and G3 Recover (after). G2 is the original Gatorade that dates back to the 1960s.

As part of the alliance, G2 will receive prominent branding at the 2011 Bowling's U.S. Women's Open, including on-site visibility, branded player jerseys and on-air brand consumption during match play rounds and qualifiers leading up to the June 30 finals at Cowboys Stadium; sampling and promotion during Women's Open qualifying tournaments and state events held at bowling centers nationwide; and G2 logo recognition on all traditional and digital media and event materials, such as Web sites, trade publications and in-center branding.

"Gatorade is an iconic brand that for 45 years has been synonymous with excellence in athletics, nutrition and sports science innovation," Steve Johnson, executive director of the BPAA, the bowling industry's premier trade organization, said in a statement. "G2 is an ideal partner for Bowling's U.S. Women's Open. We could not be more proud to align women's bowling with G2, a low calorie sports drink product that directly answers the needs of our athletes."

"This partnership presents a tremendous opportunity for both brands to elevate their positions with elite female athletes."

According to Doug Allison, director of sales for PepsiCo's foodservice division in the Dallas/Fort Worth area, the deal comes at a time when participation in bowling is on the rise nationwide. "At high schools, colleges and bowling centers across the nation, women's bowling is on the rise and rapidly growing in popularity having grown close to 13% over the last three years to over 25 million annually," said Allison in a statement. "In bringing together G2 and Bowling's U.S. Women's Open, this partnership presents a tremendous opportunity for both brands to elevate their positions with elite female athletes."

BPAA's Johnson confirmed the assessment. "This historic partnership further illustrates how women's bowling has arrived. More and more major brands are taking notice of bowling's surging popularity among young females across the country."

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