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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Which Team Will Win Overwatch League 2018?
 
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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in PowerAde (1)

Saturday
Feb062010

Can Gatorade Reach Goal To Regain Ground With G Series?

February 6, 2010: PepsiCo's Gatorade still owns a Goliath's share of the sports drink category at more than 80%. But Gatorade's share used to be over 90%. Last year, it repositioned itself as 'G," but still saw sales decline and even discontinued its under-performing Tiger Focus along with some other lines, not because of Tiger Woods' personal problems but "to make room for our planned series of innovative products in 2010."   Industry analysts said that Gatorade sales were down 14% through the first three-quarters of 2009 and that TIger Focus was down almost 35% versus the previous year.

Meanwhile, the Davids of the category, which overall has taken a sales hit, have been grabbing some of Gatorade's defecting consumers in what has been a vibrant attempt to bring the giant down, including Coca-Cola's PowerAde, which has about 25% of the market, sibling Glaceau Vitaminwater, Mott's Accerade and All-Sport.


Concurrently, Gatorade has had a significant shake up in marketing, naming Jennifer Storms as svp-sports marketing last June to replace Jeff Urban, who resigned that month after 10 years with the company; and hiring Andrea Fairchild as vp-marketing last month, filling a position vacated by John Galloway in November.

For the second time in as many years, Gatorade is undergoing a complete transformation. The brand is now unveiling G Series in an attempt to "stake out new ground by delivering a broader product line to help address the sports performance needs of more athletes," according to PepsiCo. G Series is described as "a new line of sports performance products that provide the fluid, fuel, and nutrients athletes need before, during, and after a workout, practice or competition."

The official launch has come during Super Bowl XLIV week, where the brand set up a Gatorade Performance Lab and had visits from NFL players including Eli Manning, Matthew Stafford, Tony Gonzalez, D'Brickashaw Ferguson and Vincent Jackson, as well as upcoming draft selections Sam Bradford and Tim Tebow. During the game itself, consumers will see a Web spot and prime product placement, with a new logo, in territory that Gatorade continues to own — along the sidelines. Either Sean Payton, head coach of the New Orleans Saints, or Indianapolis Colts head coach Jim Caldwell will get doused with a G Series product on national TV.

Discontinued by Gatorade.Afterward, marketing will continue to utilize Gatorade's extensive roster, including Usain Bolt, Serena Williams, Peyton Manning, Misty May-Treanor, Dwyane Wade, Derek Jeter, Ellery Hollingsworth and Landon Donovan. Support will include print, online and experiential activation. Lead agency is TBWA\Chiat\Day, Los Angeles.

"Our goal is to leverage our scientific resources and knowledge of athletes to redefine the sports performance nutrition landscape," Sarah Robb O'Hagan, CMO for Gatorade, said in a statement. "As a first step, we are innovating our product lineup to meet a greater range of needs for more athletes."

Each product of the G Series is designed to meet the distinct performance needs around workout or competition usage: Gatorade Prime 01 for use within 15 minutes of a workout or competition; Gatorade Perform 02/Thirst Quencher for use during physical activity; Gatorade Perform 02/G2, a low-calorie drink during exercise; and Gatorade Recover 03 to provide hydration and muscle recovery benefits after exercise.

"Every successful brand evolution delivers a one-two punch of image and innovation, and the G Series is a major step on our journey from a sports drink to a sports performance innovation company," said O'Hagan. "For too long, this category has relied on flavor extensions and it's time to reset the clock in terms of functionality, and that's what we're doing in 2010."

Scene from 'The Journey.'The TV spot, "The Journey," is played out to 2010 NFL playoff scenes of players in action, on the sidelines and in the locker room, interspersed with shots of Gatorade products being used. In voiceover, rap musician/actor Common explains, "Twelve begin the second season. Twelve tribes converge . . . But 12 become eight  . . . eight become four . . .  four become two." The spot concludes with shots of both the Colts and Saints before text reads, "Only one will be remembered." The full spot runs a minute and a half but Gatorade will also break it into 15- and 30-second slots.

The G Series products are scheduled to hit retail in stages, with G2 now on shelf in its reframed Perform 02 label, Gatorade Thirst Quencher with its G Series label Gatorade Perform 02 in March and Gatorade Prime 01 and Gatorade Recover 03 in April, all at grocery, drug, convenience, mass and club stores. 

 

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