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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Super Bowl (1)

Saturday
Feb062010

Can Gatorade Reach Goal To Regain Ground With G Series?

February 6, 2010: PepsiCo's Gatorade still owns a Goliath's share of the sports drink category at more than 80%. But Gatorade's share used to be over 90%. Last year, it repositioned itself as 'G," but still saw sales decline and even discontinued its under-performing Tiger Focus along with some other lines, not because of Tiger Woods' personal problems but "to make room for our planned series of innovative products in 2010."   Industry analysts said that Gatorade sales were down 14% through the first three-quarters of 2009 and that TIger Focus was down almost 35% versus the previous year.

Meanwhile, the Davids of the category, which overall has taken a sales hit, have been grabbing some of Gatorade's defecting consumers in what has been a vibrant attempt to bring the giant down, including Coca-Cola's PowerAde, which has about 25% of the market, sibling Glaceau Vitaminwater, Mott's Accerade and All-Sport.


Concurrently, Gatorade has had a significant shake up in marketing, naming Jennifer Storms as svp-sports marketing last June to replace Jeff Urban, who resigned that month after 10 years with the company; and hiring Andrea Fairchild as vp-marketing last month, filling a position vacated by John Galloway in November.

For the second time in as many years, Gatorade is undergoing a complete transformation. The brand is now unveiling G Series in an attempt to "stake out new ground by delivering a broader product line to help address the sports performance needs of more athletes," according to PepsiCo. G Series is described as "a new line of sports performance products that provide the fluid, fuel, and nutrients athletes need before, during, and after a workout, practice or competition."

The official launch has come during Super Bowl XLIV week, where the brand set up a Gatorade Performance Lab and had visits from NFL players including Eli Manning, Matthew Stafford, Tony Gonzalez, D'Brickashaw Ferguson and Vincent Jackson, as well as upcoming draft selections Sam Bradford and Tim Tebow. During the game itself, consumers will see a Web spot and prime product placement, with a new logo, in territory that Gatorade continues to own — along the sidelines. Either Sean Payton, head coach of the New Orleans Saints, or Indianapolis Colts head coach Jim Caldwell will get doused with a G Series product on national TV.

Discontinued by Gatorade.Afterward, marketing will continue to utilize Gatorade's extensive roster, including Usain Bolt, Serena Williams, Peyton Manning, Misty May-Treanor, Dwyane Wade, Derek Jeter, Ellery Hollingsworth and Landon Donovan. Support will include print, online and experiential activation. Lead agency is TBWA\Chiat\Day, Los Angeles.

"Our goal is to leverage our scientific resources and knowledge of athletes to redefine the sports performance nutrition landscape," Sarah Robb O'Hagan, CMO for Gatorade, said in a statement. "As a first step, we are innovating our product lineup to meet a greater range of needs for more athletes."

Each product of the G Series is designed to meet the distinct performance needs around workout or competition usage: Gatorade Prime 01 for use within 15 minutes of a workout or competition; Gatorade Perform 02/Thirst Quencher for use during physical activity; Gatorade Perform 02/G2, a low-calorie drink during exercise; and Gatorade Recover 03 to provide hydration and muscle recovery benefits after exercise.

"Every successful brand evolution delivers a one-two punch of image and innovation, and the G Series is a major step on our journey from a sports drink to a sports performance innovation company," said O'Hagan. "For too long, this category has relied on flavor extensions and it's time to reset the clock in terms of functionality, and that's what we're doing in 2010."

Scene from 'The Journey.'The TV spot, "The Journey," is played out to 2010 NFL playoff scenes of players in action, on the sidelines and in the locker room, interspersed with shots of Gatorade products being used. In voiceover, rap musician/actor Common explains, "Twelve begin the second season. Twelve tribes converge . . . But 12 become eight  . . . eight become four . . .  four become two." The spot concludes with shots of both the Colts and Saints before text reads, "Only one will be remembered." The full spot runs a minute and a half but Gatorade will also break it into 15- and 30-second slots.

The G Series products are scheduled to hit retail in stages, with G2 now on shelf in its reframed Perform 02 label, Gatorade Thirst Quencher with its G Series label Gatorade Perform 02 in March and Gatorade Prime 01 and Gatorade Recover 03 in April, all at grocery, drug, convenience, mass and club stores. 

 

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