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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb142017

Gee Whiz: Gatorade Expands With NBA As Title Sponsor For Developmental League

By Barry Janoff

February 14, 2017: In 2001, the NBA formed the Developmental League as its official minor league entity to help prepare players, coaches, officials, trainers and front-office staff for the NBA.

Beginning next season, under what was called an unprecedented alliance, the D-League will be rebranded as the NBA Gatorade League, G-League for short.

Gatorade is a founding partner of the NBA D-League, and has been aligned with the NBA since 1984,

Financial terms were not shared.

As part of the multi-year partnership — which the NBA said "marks the first time a U.S. professional sports league has named an entitlement partner" — the NBA and Gatorade unveiled a new NBA G-League logo that will be featured across all game balls, team jerseys, on-court signage and league digital assets.

The deal comes just days before the NBA All-Star Game and weekend in New Orleans, where Gatorade plans to activate behind this an other hoops-related marketing.

Among the planned events are the D-League All-Star Game presented by Kumho Tire and the D-League Slam Dunk presented by Verizon, both of which will serve as platforms for Gatorade and the NBA to share with fans and marketing partners the transition of the D-League to the G-League.

A major part of the alliance will see Gatorade "incubate its latest product and equipment innovations into NBA G-League locker rooms."

Through the Gatorade Sports Science Institute (GSSI), the brand, a division of PepsiCo, said it would  "collaborate with the NBA G-League on programs to enhance player sports performance and recovery."

Teams will have the opportunity to collaborate with Gatorade to help players maximize their athletic potential and on-court performance.

"This is about the future of how we an help athletes perform,” Brett O’Brien, sip and GM for Gatorade, said in a promo spot unveiled to coincide with the deal. "It’s about performance fuel and teaching athletes what they put into their bodies and how they can better under stand what their body does.

"It goes way beyond calling it the Gatorade League. The essence of what the Gatorade League stands for is about how do we create the next level of sports performance," said O’Brien.

Gatorade said it would continue to present the league's Gatorade Call-Up platform, which since 2001 has seen some 500 Gatorade Call-Ups from the NBA D-League to the NBA.

 "As one of the most iconic brands in the world and a founding partner of the NBA Development League, Gatorade is an ideal fit for this first-of-its-kind partnership," Mark Tatum, NBA deputy commissioner and COO, said in a statement.

"The NBA D-League has prepared hundreds of players for the NBA and Gatorade has always been focused on fueling players to perform at the highest level. We look forward to collaborating with the renowned GSSI team to enhance player development and our game," said Tatum.

According to the NBA, 40% of current NBA players have spent time in the NBA D-League and four current NBA head coaches had been coaches with NBA D-League teams.

The league has tripled in size from eight teams during the inaugural 2001-02 season to a record 25 teams for the 2017-18 campaign.

The NBA said its owners have “increasingly invested in the NBA D-League, with 15 NBA clubs purchasing an NBA D-League team since the 2012-13 season, bringing the total number of NBA-owned minor league franchises to 20 for next season.”

Recent changes to the NBA's Collective Bargaining Agreement "have reinforced that synergy," said the NBA.

Under the new CBA, NBA teams beginning next season would be able to have as many as two "two-way players" on their rosters, allowing them to gain experience in the NBA but primarily play in the NBA G-League.

Under the expanded deal, the NBA and Gatorade  will collaborate on “custom, behind-the-scenes video content, which will capture NBA G-League players on their respective journeys, highlighting a shared commitment to enhancing performance through innovation.”

Gatorade said that since 1985, GSSI has helped athletes "optimize their sports performance and well-being through research, education, innovation and providing high-caliber sports nutrition science services."

According to Gatorade, GSSI scientists will partner with the NBA G-League on player nutrition and training programs, incorporating the newest technology and innovations in Gatorade testing, product and equipment.

"We have more than 50 years of experience working with athletes and using those insights to help improve athletic performance through innovative sports fuel and equipment," said O'Brien. “This expansion of our NBA partnership is a great opportunity to not only work with the elite athletes of the NBA G-League, but also continue to lead the evolution of basketball performance."   

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