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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Tuesday
Feb142017

Gee Whiz: Gatorade Expands With NBA As Title Sponsor For Developmental League

By Barry Janoff

February 14, 2017: In 2001, the NBA formed the Developmental League as its official minor league entity to help prepare players, coaches, officials, trainers and front-office staff for the NBA.

Beginning next season, under what was called an unprecedented alliance, the D-League will be rebranded as the NBA Gatorade League, G-League for short.

Gatorade is a founding partner of the NBA D-League, and has been aligned with the NBA since 1984,

Financial terms were not shared.

As part of the multi-year partnership — which the NBA said "marks the first time a U.S. professional sports league has named an entitlement partner" — the NBA and Gatorade unveiled a new NBA G-League logo that will be featured across all game balls, team jerseys, on-court signage and league digital assets.

The deal comes just days before the NBA All-Star Game and weekend in New Orleans, where Gatorade plans to activate behind this an other hoops-related marketing.

Among the planned events are the D-League All-Star Game presented by Kumho Tire and the D-League Slam Dunk presented by Verizon, both of which will serve as platforms for Gatorade and the NBA to share with fans and marketing partners the transition of the D-League to the G-League.

A major part of the alliance will see Gatorade "incubate its latest product and equipment innovations into NBA G-League locker rooms."

Through the Gatorade Sports Science Institute (GSSI), the brand, a division of PepsiCo, said it would  "collaborate with the NBA G-League on programs to enhance player sports performance and recovery."

Teams will have the opportunity to collaborate with Gatorade to help players maximize their athletic potential and on-court performance.

"This is about the future of how we an help athletes perform,” Brett O’Brien, sip and GM for Gatorade, said in a promo spot unveiled to coincide with the deal. "It’s about performance fuel and teaching athletes what they put into their bodies and how they can better under stand what their body does.

"It goes way beyond calling it the Gatorade League. The essence of what the Gatorade League stands for is about how do we create the next level of sports performance," said O’Brien.

Gatorade said it would continue to present the league's Gatorade Call-Up platform, which since 2001 has seen some 500 Gatorade Call-Ups from the NBA D-League to the NBA.

 "As one of the most iconic brands in the world and a founding partner of the NBA Development League, Gatorade is an ideal fit for this first-of-its-kind partnership," Mark Tatum, NBA deputy commissioner and COO, said in a statement.

"The NBA D-League has prepared hundreds of players for the NBA and Gatorade has always been focused on fueling players to perform at the highest level. We look forward to collaborating with the renowned GSSI team to enhance player development and our game," said Tatum.

According to the NBA, 40% of current NBA players have spent time in the NBA D-League and four current NBA head coaches had been coaches with NBA D-League teams.

The league has tripled in size from eight teams during the inaugural 2001-02 season to a record 25 teams for the 2017-18 campaign.

The NBA said its owners have “increasingly invested in the NBA D-League, with 15 NBA clubs purchasing an NBA D-League team since the 2012-13 season, bringing the total number of NBA-owned minor league franchises to 20 for next season.”

Recent changes to the NBA's Collective Bargaining Agreement "have reinforced that synergy," said the NBA.

Under the new CBA, NBA teams beginning next season would be able to have as many as two "two-way players" on their rosters, allowing them to gain experience in the NBA but primarily play in the NBA G-League.

Under the expanded deal, the NBA and Gatorade  will collaborate on “custom, behind-the-scenes video content, which will capture NBA G-League players on their respective journeys, highlighting a shared commitment to enhancing performance through innovation.”

Gatorade said that since 1985, GSSI has helped athletes "optimize their sports performance and well-being through research, education, innovation and providing high-caliber sports nutrition science services."

According to Gatorade, GSSI scientists will partner with the NBA G-League on player nutrition and training programs, incorporating the newest technology and innovations in Gatorade testing, product and equipment.

"We have more than 50 years of experience working with athletes and using those insights to help improve athletic performance through innovative sports fuel and equipment," said O'Brien. “This expansion of our NBA partnership is a great opportunity to not only work with the elite athletes of the NBA G-League, but also continue to lead the evolution of basketball performance."   

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