TBWA\Chiat\Day Helps Gatorade Stars See Doubles

Tennis star Serena Williams with her G2 double, Serena Cuevas (L). Photo: Gatorade/PRNewswire Feb. 25, 2009: Gatorade is preparing a series of TV spots to support its Gatorade G2 low-calorie sports drink in which such athletes as Serena Williams, Kevin Garnett, Kerri Walsh and Candace Parker each interact with "regular people" who not only have intriguing stories but also the same first names as their sports counterparts. In the campaign, "Everyday Athletes," via TBWA\Chiat\Day, Los Angeles, tennis star Serena Williams will appear alongside Serena Cuevas, who survived a near-crippling car accident to form her own dance studio in San Diego. And NBA star Kevin Garnett's Kevin partner lost two jobs in the past year but uses swimming to motivate him. The national ad campaign beginning this spring "will help draw attention to the Gatorade brand's broadened definition of what it means to be an athlete: If your body is moving, Gatorade considers you an athlete." "Whether you are Serena Williams or Serena Cuevas, we all have it within us to achieve our dreams and goals, thanks to sports, exercise and being active," Sarah Robb O'Hagan, CMO for Gatorade, said in a statement. "This G2 campaign invites more consumers to see themselves as athletes while motivating them to be the best they can be." Tag: "Less calories for more athletes." Back to Home Page