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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
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20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in SUmmer Olympic (1)

Wednesday
May092012

En Route To London Olympics, Speedster Tyson Gay Stays Sharp In Gillette Ad

By Barry Janoff

May 9, 2012: Procter & Gamble division Gillette this week will unveil a pair of TV commercials, each with a member of Team USA scheduled to compete in the 2012 Olympics.

The spots feature track and field star Tyson Gay and swimmer Ryan Lochte, respectively, who are part of a group of 24 athletes from 18 countries who will represent the male grooming brand at the Summer Games in London.

Gay and Lochte are the only athletes from the U.S, on the Gillette roster, which also includes tennis icon Roger Federer (Switzerland), NBA star Manu Ginobili (Argentina), badminton great and 2008 Olympic gold medalist Lin Dan (China) and premiere cyclist and three-time 2008 gold medal winner Sir Chris Hoy (Great Britain).

Gay's commercial, "Mind Games," and Lochte's spot are the first salvos in Gillette's Olympic umbrella campaign, which in turn is part of P&G’s support of the 2012 Olympics that encompasses more than a dozen brands, such as Tide, CoverGirl, Duracell, Head & Shoulders, Bounty and Pantene.

In "Mind Games," we follow Gay as he prepares for a 100-meter event, in which he will compete in London. "You get in the zone long before the race," states a voiceover. "Get your head right, in focus. On race day, you don't leave anything to chance."

As Gay and the other athletes take off from their starting blocks, the scene cuts to a bathroom, where Gay is shaving with a limited-edition gold handle Gillette Fusion ProGlide.

"Get set every morning with Gillette Fusion ProGlide," the voiceover continues. As Gay crosses the finish line ahead of the competition, we are told, "Great starts begin with Gillette Fusion ProGlide." (See the full spot here.)

Gillette will support with print, Internet and dedicated social media sites, including Facebook, Twitter and YouTube. Gillette's lead agency is BBDO, New York.

Gay competed in the 2008 Olympics but failed to medal due in part to a hamstring injury. He has won numerous gold medals in world championship, world cup and world athletics events.

Lochte won two golds and two bronze medals in Beijing (but was overshadowed by the eight gold medal performance of teammate Michael Phelps).

P&G has been aligned with the Olympics for about 75 years. The consumer products company is now entering it's first Summer Games as an official top tier global partner with the International Olympic Committee and the U.S. Olympic Committee and second overall following the 2010 Winter Games in Vancouver. The company's current deal with the IOC runs through the 2020 Olympics.

“We think Gillette’s program is the perfect start to P&G’s Olympic Games program,” Marc Pritchard, P&G global marketing and brand building officer, said in January when the Gillette roster of athletes was unveiled  “[Among] them, these athletes have earned 18 world records and 55 world championships and they embody the commitment to excellence that inspires us as a company.”

"These athletes have earned 18 world records and 55 world championships and they embody the commitment to excellence that inspires us as a company.”

According to GIllette, Gay, Lochte and the other athletes "exemplify [the brand's] conviction that in athletics, and in life, a great start can make all the difference" and that the key to success in many sports "can be linked to proper preparation and an athlete’s action in the first milliseconds, not necessarily the final moments of the contest."

 Gillette said it intends to inspire future generations of Olympians by "telling powerful, personal stories that illustrate the importance of a great start from the athletes’ perspective."

The men's grooming division also said it wants to "reinforce Gillette’s role in helping more than 800 million men around the world begin their day with a close, comfortable shave, a key part of their grooming ritual that helps them give them a great start to their day so they can look, feel and be their best."

P&G's Tide Effort Flies Olympic Flag

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