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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Tyson Gay (1)

Wednesday
May092012

En Route To London Olympics, Speedster Tyson Gay Stays Sharp In Gillette Ad

By Barry Janoff

May 9, 2012: Procter & Gamble division Gillette this week will unveil a pair of TV commercials, each with a member of Team USA scheduled to compete in the 2012 Olympics.

The spots feature track and field star Tyson Gay and swimmer Ryan Lochte, respectively, who are part of a group of 24 athletes from 18 countries who will represent the male grooming brand at the Summer Games in London.

Gay and Lochte are the only athletes from the U.S, on the Gillette roster, which also includes tennis icon Roger Federer (Switzerland), NBA star Manu Ginobili (Argentina), badminton great and 2008 Olympic gold medalist Lin Dan (China) and premiere cyclist and three-time 2008 gold medal winner Sir Chris Hoy (Great Britain).

Gay's commercial, "Mind Games," and Lochte's spot are the first salvos in Gillette's Olympic umbrella campaign, which in turn is part of P&G’s support of the 2012 Olympics that encompasses more than a dozen brands, such as Tide, CoverGirl, Duracell, Head & Shoulders, Bounty and Pantene.

In "Mind Games," we follow Gay as he prepares for a 100-meter event, in which he will compete in London. "You get in the zone long before the race," states a voiceover. "Get your head right, in focus. On race day, you don't leave anything to chance."

As Gay and the other athletes take off from their starting blocks, the scene cuts to a bathroom, where Gay is shaving with a limited-edition gold handle Gillette Fusion ProGlide.

"Get set every morning with Gillette Fusion ProGlide," the voiceover continues. As Gay crosses the finish line ahead of the competition, we are told, "Great starts begin with Gillette Fusion ProGlide." (See the full spot here.)

Gillette will support with print, Internet and dedicated social media sites, including Facebook, Twitter and YouTube. Gillette's lead agency is BBDO, New York.

Gay competed in the 2008 Olympics but failed to medal due in part to a hamstring injury. He has won numerous gold medals in world championship, world cup and world athletics events.

Lochte won two golds and two bronze medals in Beijing (but was overshadowed by the eight gold medal performance of teammate Michael Phelps).

P&G has been aligned with the Olympics for about 75 years. The consumer products company is now entering it's first Summer Games as an official top tier global partner with the International Olympic Committee and the U.S. Olympic Committee and second overall following the 2010 Winter Games in Vancouver. The company's current deal with the IOC runs through the 2020 Olympics.

“We think Gillette’s program is the perfect start to P&G’s Olympic Games program,” Marc Pritchard, P&G global marketing and brand building officer, said in January when the Gillette roster of athletes was unveiled  “[Among] them, these athletes have earned 18 world records and 55 world championships and they embody the commitment to excellence that inspires us as a company.”

"These athletes have earned 18 world records and 55 world championships and they embody the commitment to excellence that inspires us as a company.”

According to GIllette, Gay, Lochte and the other athletes "exemplify [the brand's] conviction that in athletics, and in life, a great start can make all the difference" and that the key to success in many sports "can be linked to proper preparation and an athlete’s action in the first milliseconds, not necessarily the final moments of the contest."

 Gillette said it intends to inspire future generations of Olympians by "telling powerful, personal stories that illustrate the importance of a great start from the athletes’ perspective."

The men's grooming division also said it wants to "reinforce Gillette’s role in helping more than 800 million men around the world begin their day with a close, comfortable shave, a key part of their grooming ritual that helps them give them a great start to their day so they can look, feel and be their best."

P&G's Tide Effort Flies Olympic Flag

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