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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Nov042018

Geico To The Get-Go: Signs Jersey-Patch Deal With Washington Wizards, Mystics

By Barry Janoff

November 2, 2018: Geico insurance company has been using its Gecko ambassador since 1999 for its “15 minutes can save you 15%” motion.

Beginning this month, Geico will be using the Washington Wizards as ambassadors for 48 minutes a game as part of its marketing strategy.

Geico has signed a multi-year alliance with Monumental Sports & Entertainment to become the jersey-logo partner for the Wizards, as well as the WNBA Mystics and NBA G League Capital City Go-Go, which made their debut over the weekend.

Geico said it is the first jersey patch partner to have a logo on an NBA, WNBA and G League team.

The alliance is organic as Chevy Chase, Md.-based Geico has been a partner of Monumental Sports & Entertainment for more than 25 years.

“When we set out to find a partner (for) one of the most visible, most prominent partnership opportunities in sports, we knew we wanted a company that shared our commitment to community,” Ted Leonsis, founder, chairman, CEO and majority owner of Monumental Sports & Entertainment, said during a media conference on Friday to unveil the deal.

“Geico has been a pillar of the Washington, D.C., community for decades, and they are one of the most influential advertisers in sports. That they have chosen to put their logo on their hometown teams is a great reminder of the power of basketball in Washington, D.C.”

Financial terms of the deal were not shared.

Among Geico’s sports alliances, the company is the insurance partner with MLB and also has a deal with the NHL in the U.S.

The average value of the previous NBA jersey-patch deals is about $9 million, per industry analysts, most of them three-year alliances.

With the Wizard s jersey patch deal, only two NBA clubs remain without such alliances: the Indiana Pacers and Oklahoma City Thunder.

The Wizards debuted the Geico jersey patch on their uniforms Friday (Nov. 2) when they hosted the Thunder in a nationally-televised game on ESPN in Capital One Arena.

On Sunday (Nov. 4), all fans in attendance in Capital One Arena received a Geico-sponsored Wizards jersey T-shirt.

In addition, Geico will support the deal via its “Geico Cares” and “Players in the Community” programs throughout the region, including the St. Elizabeth East Campus in the Ward 8 neighborhood that houses the Entertainment & Sports Arena, which opened in September

The Go-Go played the first game in franchise history Saturday (Nov. 3) against the Greensboro Swarm in the Entertainment & Sports Arena.

According to  Bill Roberts, president and CEO for Geico, “This is a wonderful new development in the long-standing partnership between Geico and Monumental Sports & Entertainment.

“We’re excited about the national platform this jersey patch sponsorship gives us and the opportunity to continue to contribute to the improvement of the community we call home.”

The NBA is in the second season of a three-year jersey logo trial period.

Among the biggest NBA jersey ad deals to date, the Golden State Warriors jersey-logo pact with Rakuten is valued at $60 million over three years.

The Los Angeles Lakers signed with e-commerce firm Wish, a three-year deal that analysts put at $12-$14 million annually, similar in value to an alliance between the New York Knicks and SquareSpace.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)

• Boston Celtics (GE)

• Brooklyn Nets (Infor)

• Charlotte Hornets (LendingTree)

• Chicago Bulls (Jenni Optical)

• Cleveland Cavaliers (Goodyear)

• Dallas Mavericks (5miles)

• Denver Nuggets (Western Union)

• Detroit Pistons (Flagstaff Bank)

• Golden State Warriors (Rakuten)

• Houston Rockets (Rokit)

• Los Angeles Clippers (Bumble)

• Los Angeles Lakers (Wish)

• Memphis Grizzlies (FedEx)

• Miami Heat (Ultimate Software)

• Milwaukee Bucks (Harley Davidson)

• Minnesota Timberwolves (Fitbit)

• New Orleans Pelicans (Zatarain’s)

• New York Knicks (Squarespace)

• Orlando Magic (Disney World)

• Philadelphia 76ers (StubHub)

• Phoenix Suns (PayPal)

• Portland Trail Blazers (Biofreeze)

• Sacramento Kings (Blue Diamond)

• San Antonio Spurs (Frost Bank)

• Toronto Raptors (Sun Life)

• Utah Jazz (Qualtrics)

• Washington Wizards (Geico)

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