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Pitcher Jack Morris and shortstop Alan Trammell have been voted into the Baseball Hall of Fame by the Modern BaaebalL Era Committee. Morris and Trammell be inducted in Cooperstown on July 29, 2018, along with any players elected by the Baseball Writers’ Association of America, to be unveiled on Jan. 24, 2018.
• Maybe as good as it gets: Columbia/Legacy Recordings will release Miles Davis & John Coltrane - The Final Tour: The Bootleg Series, Vol. 6 on March 23, 2018.
• Or for Jimi Hendrix fans maybe this is as good as it gets: Experience Hendrix & Legacy Recordings will release on March 9 Both Sides of the Sky, with 13 studio recordings between 1968-70, ten of which have never been released.

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Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

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Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep122016

General Mills Joins The eSports Mix With Marketing For Yahoo Weekly Live Show

By Barry Janoff

September 12, 2016: Add General Mills to the growing list of non-endemic companies putting money, time, and marketing into eSports.

The food company said it has signed on to become the first presenting sponsor for Yahoo eSports Live, a new hour-long weekly show covering the burgeoning category.

The program, which begins this week on Yahoo eSports and Twitch, will see General Mills get custom-branded segments and video advertising during the live eSports broadcast, initially anchored by new creative for Reese’s Puffs Cereal.

As part of the campaign, Reese’s Puffs will also sponsor Yahoo’s coverage for the live stream of ESL One New York 2016, scheduled for Oct. 1-2.

Financial terms of the deal were not disclosed.

According to General Mills, the deal supports the “You Either Love Them or You’re Wrong” campaign for Reese’s Puffs, via Saatchi & Saatchi, NY, and targets "an important audience of millennials on Yahoo."

“As a leader in the emerging eSports space and an experienced player in live programming, Yahoo was the obvious choice for our new campaign for Reese’s Puffs,” Devin Kunysz, marketing manager, Reese's Puffs, General Mills, said in a statement.

“We’ve found a really unique way to connect with our audience around the new Yahoo eSports Live, so that we’re able to not only entertain and engage fans around our brand, but drive results for our business," said Kunysz.

Among the other companies aligned with eSports are Coca-Cola, Nissan, Intel, Buffalo Wild Wings, Taco Bell, Red Bull, ESPN and Turner Sports.

Brands are anticipated to spend $128 million on eSports sponsorships and nearly $200 million on advertising this year, an increase of 49% over 2015, according to the latest Global eSports Market Report from eSports and video research, marketing and consulting firm NewZoo, San Francisco.

Those totals are expected to top $800 million by 2019, "the same year the total (eSports) marketing passes the $1 billion mark," according to NewZoo.

Last week, AEG, which owns, operates or oversees sports and entertainment venues, teams and platforms globally, and ESL, arguably the biggest and most influential eSports-specific organization in the world, signed a "strategic long-term global partnership" that would enable ESL to utilize AEG's global network of more than 120 clubs, theaters, arenas and stadiums for qualifying events, tournaments, and world championships.

On Sept. 4, the Call of Duty World League Championship presented by PlayStation 4 was the "most viewed eSports event in Call of Duty history," according to Activision, with the combined Call of Duty Championship matches surpassing more than 20 million views. That topped the previous record for Call of Duty eSports events by more than 40%, per Activision.

“We’ve found a unique way to connect with our audience so that we’re able to entertain and engage fans around our brand, and drive results for our business."

Yahoo eSports Live includes two 30 minute segments, Late Night League and Tilted, airing every Monday starting Sept. 12.

Late Night League will focus on recent news around the eSports world in the style of a late night talk show. Tilted is a roundtable discussion with a rotating cast of Yahoo eSports editorial and video personalities.

ESL One New York 2016, taking place in Brooklyn's Barclays Center, is being called "the biggest  Counter-Strike: Global Offensive tournament ever in New York, including a $250,000 prize pool.

eSports Boom Continues With AEG, ESL, Activision

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