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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep122016

General Mills Joins The eSports Mix With Marketing For Yahoo Weekly Live Show

By Barry Janoff

September 12, 2016: Add General Mills to the growing list of non-endemic companies putting money, time, and marketing into eSports.

The food company said it has signed on to become the first presenting sponsor for Yahoo eSports Live, a new hour-long weekly show covering the burgeoning category.

The program, which begins this week on Yahoo eSports and Twitch, will see General Mills get custom-branded segments and video advertising during the live eSports broadcast, initially anchored by new creative for Reese’s Puffs Cereal.

As part of the campaign, Reese’s Puffs will also sponsor Yahoo’s coverage for the live stream of ESL One New York 2016, scheduled for Oct. 1-2.

Financial terms of the deal were not disclosed.

According to General Mills, the deal supports the “You Either Love Them or You’re Wrong” campaign for Reese’s Puffs, via Saatchi & Saatchi, NY, and targets "an important audience of millennials on Yahoo."

“As a leader in the emerging eSports space and an experienced player in live programming, Yahoo was the obvious choice for our new campaign for Reese’s Puffs,” Devin Kunysz, marketing manager, Reese's Puffs, General Mills, said in a statement.

“We’ve found a really unique way to connect with our audience around the new Yahoo eSports Live, so that we’re able to not only entertain and engage fans around our brand, but drive results for our business," said Kunysz.

Among the other companies aligned with eSports are Coca-Cola, Nissan, Intel, Buffalo Wild Wings, Taco Bell, Red Bull, ESPN and Turner Sports.

Brands are anticipated to spend $128 million on eSports sponsorships and nearly $200 million on advertising this year, an increase of 49% over 2015, according to the latest Global eSports Market Report from eSports and video research, marketing and consulting firm NewZoo, San Francisco.

Those totals are expected to top $800 million by 2019, "the same year the total (eSports) marketing passes the $1 billion mark," according to NewZoo.

Last week, AEG, which owns, operates or oversees sports and entertainment venues, teams and platforms globally, and ESL, arguably the biggest and most influential eSports-specific organization in the world, signed a "strategic long-term global partnership" that would enable ESL to utilize AEG's global network of more than 120 clubs, theaters, arenas and stadiums for qualifying events, tournaments, and world championships.

On Sept. 4, the Call of Duty World League Championship presented by PlayStation 4 was the "most viewed eSports event in Call of Duty history," according to Activision, with the combined Call of Duty Championship matches surpassing more than 20 million views. That topped the previous record for Call of Duty eSports events by more than 40%, per Activision.

“We’ve found a unique way to connect with our audience so that we’re able to entertain and engage fans around our brand, and drive results for our business."

Yahoo eSports Live includes two 30 minute segments, Late Night League and Tilted, airing every Monday starting Sept. 12.

Late Night League will focus on recent news around the eSports world in the style of a late night talk show. Tilted is a roundtable discussion with a rotating cast of Yahoo eSports editorial and video personalities.

ESL One New York 2016, taking place in Brooklyn's Barclays Center, is being called "the biggest  Counter-Strike: Global Offensive tournament ever in New York, including a $250,000 prize pool.

eSports Boom Continues With AEG, ESL, Activision

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