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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

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CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep122016

General Mills Joins The eSports Mix With Marketing For Yahoo Weekly Live Show

By Barry Janoff

September 12, 2016: Add General Mills to the growing list of non-endemic companies putting money, time, and marketing into eSports.

The food company said it has signed on to become the first presenting sponsor for Yahoo eSports Live, a new hour-long weekly show covering the burgeoning category.

The program, which begins this week on Yahoo eSports and Twitch, will see General Mills get custom-branded segments and video advertising during the live eSports broadcast, initially anchored by new creative for Reese’s Puffs Cereal.

As part of the campaign, Reese’s Puffs will also sponsor Yahoo’s coverage for the live stream of ESL One New York 2016, scheduled for Oct. 1-2.

Financial terms of the deal were not disclosed.

According to General Mills, the deal supports the “You Either Love Them or You’re Wrong” campaign for Reese’s Puffs, via Saatchi & Saatchi, NY, and targets "an important audience of millennials on Yahoo."

“As a leader in the emerging eSports space and an experienced player in live programming, Yahoo was the obvious choice for our new campaign for Reese’s Puffs,” Devin Kunysz, marketing manager, Reese's Puffs, General Mills, said in a statement.

“We’ve found a really unique way to connect with our audience around the new Yahoo eSports Live, so that we’re able to not only entertain and engage fans around our brand, but drive results for our business," said Kunysz.

Among the other companies aligned with eSports are Coca-Cola, Nissan, Intel, Buffalo Wild Wings, Taco Bell, Red Bull, ESPN and Turner Sports.

Brands are anticipated to spend $128 million on eSports sponsorships and nearly $200 million on advertising this year, an increase of 49% over 2015, according to the latest Global eSports Market Report from eSports and video research, marketing and consulting firm NewZoo, San Francisco.

Those totals are expected to top $800 million by 2019, "the same year the total (eSports) marketing passes the $1 billion mark," according to NewZoo.

Last week, AEG, which owns, operates or oversees sports and entertainment venues, teams and platforms globally, and ESL, arguably the biggest and most influential eSports-specific organization in the world, signed a "strategic long-term global partnership" that would enable ESL to utilize AEG's global network of more than 120 clubs, theaters, arenas and stadiums for qualifying events, tournaments, and world championships.

On Sept. 4, the Call of Duty World League Championship presented by PlayStation 4 was the "most viewed eSports event in Call of Duty history," according to Activision, with the combined Call of Duty Championship matches surpassing more than 20 million views. That topped the previous record for Call of Duty eSports events by more than 40%, per Activision.

“We’ve found a unique way to connect with our audience so that we’re able to entertain and engage fans around our brand, and drive results for our business."

Yahoo eSports Live includes two 30 minute segments, Late Night League and Tilted, airing every Monday starting Sept. 12.

Late Night League will focus on recent news around the eSports world in the style of a late night talk show. Tilted is a roundtable discussion with a rotating cast of Yahoo eSports editorial and video personalities.

ESL One New York 2016, taking place in Brooklyn's Barclays Center, is being called "the biggest  Counter-Strike: Global Offensive tournament ever in New York, including a $250,000 prize pool.

eSports Boom Continues With AEG, ESL, Activision

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