With Giannis, Metro by T-Mobile May Get Greek Freaky At NBA All-Star Game
Tuesday, February 12, 2019 at 08:57PM
NYSportsJournalism.com in Giannis Antetokounmpo, NBA, NBA, NBA All-Star Game, T Mobile, sports marketing

By Barry Janoff

February 12, 2019: Giannis Antetokounmpo, among the top candidates for the NBA’s MVP this season, has a new team.

Antetokounmpo, aka the Milwaukee Bucks’ “Greek Freak,” has signed on as a spokesman for Metro by T-Mobile.

Antetokounmpo, who received the second-most votes for the 2019 NBA All-Star Game this weekend (behind LeBron James) and will captain Team Giannis, will appear in multi-media marketing for the company.

A lead 30-second spot,”Giannis Plays HORSE,” brakes this week on TV and online. A 15-second spot, “That’s Giannis,” will also be airing.

In addition to TV and digital media, Metro will launch a guerrilla-style social media campaign, “#TeamGiannis” this week as Giannis and the league prepare for the NBA All-Star Game.

People will be able to enter a sweepstakes on Twitter and Facebook for a chance to win a prize pack from Metro, including Nike shoes, a T-shirt and a custom hat.

The alliance comes just after AT&T this month replaced Verizon as the NBA’s official wireless telecom partner.

Although AT&T plans to have significant presence in Charlotte and on-air for the All-Star Game and surrounding events, Metro by T-Mobile plans to make an impact with the Greek Freak.

According to T-Mobile, which has positioned its Metro brand as a David to the Goliath’s of AT&T and Verizon, Antetokounmpo’s “background as an underdog has given him a unique connection to the Metro brand.”

“Like Metro, I’ve been an underdog most of my life, first as a son of Nigerian immigrants in Greece and eventually as an unheralded NBA draft pick,” Antetokounmpo said via the company. “That background has given me the edge I’ve needed to succeed and the perspective to know what’s valuable in life.

“Positivity, loyalty, and staying connected to my family and fans are all priorities to me. I’m proud to partner with a brand that shares those values and brings a much-needed counterbalance to the wireless market.”

According to John Legere, CEO for T-Mobile, “Nobody does destroying-the-status-quo like a Giannis drive to the hoop and a Metro by T-Mobile unlimited rate plan for the family for $1,200 less a year than AT&T and Verizon.

“It’s a perfect match of disruption!” A superstar this savvy? I’m officially #TeamGiannis.”

Antetokounmpo will also get All-Star Game related airtime via a new documentary, “Finding Giannis,” scheduled to run on TNT prior to State Farm All-Star Game Saturday Night (Feb. 15).

He also appears in a new safety video from Greece-based Aegean Airlines (pictured).

T-Mobile recently acquired naming rights to MLB’s Seattle Mariners home stadium, which since it opened in 1999 has been known as Safeco Field, but will be T-Mobile Park for the next 25 years.

The company also has naming rights to T-Mobile Arena in Las Vegas, home for the NHL’s Golden Knights.

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