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New Deal Between NFL Giants, Timex Is On The Clock

June 18, 2009: The New York Giants have signed a long-term deal with Timex Group USA that includes naming rights for the Giants’ new training facility and corporate headquarters, designation as the official performance equipment of the New York Giants and brand integration into the Giants game day experience at Giants Stadium in 2009 and the Giants’ new stadium, set to open in 2010. The facility will be named the Timex Performance Center. Financial terms were not disclosed.

Timex said the 15-year partnership with the Giants is part of the company’s ongoing initiative to increase the awareness of its state-of-the-art sports and fashion products. “I am excited that we have secured a partnership between two great American icons—Timex Group and the New York Giants—both with great families behind them," Hans-Kristian Hoejsgaard, Timex Group president and CEO, said in a statement. “Like Timex Group, the Giants organization operates at the highest level. I look forward to many years of collaboration.”

Additional branding programs include a major sponsorship with New York Giants Radio Network, Giants.com, the Giants GameDay show on WNBC, and placement within the Giants’ health and fitness magazine, Giants Health Monitor, which is distributed in more than 10,000 doctors’ offices around the New York metro area. An advisory board, comprised of Giants medical and strength and conditioning personnel and Timex athletes and coaches, will also be formed. This board will meet quarterly to share insights, discuss the latest trends in athlete training, and provide input on new product development and review product usage and testing. Back to Home Page