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• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep162016

Gillette Officially Sharpens Deal With FC Barcelona To Become Global Partner

Special to NYSportsJournalism.com

September 15, 2016: After months of planning, Gillette has officially signed a multi-year deal that makes it a global marketing partner with FC Barcelona, one of the most iconic franchises in sports and one of the most valuable sports franchises in the world.

Gillette, which had been a regional partner of the club in Latin America, now becomes a Premium Partner for the next three seasons.

Financial terms were not released.

Gillette, a division of Procter & Gamble, said this was its first global partnership with a soccer club.

The men's grooming brand joins a Barcelona roster of marketing partners that includes jersey-front sponsor Qatar, Nike, Audi, Gatorade, Toshiba, Stanley Black & Decker and Allianz.

“Partnering with FC Barcelona was a natural fit for Gillette, as both organizations share similar core values — precision being one of them — in our respective pursuits to being the best in the world," Francesco Tortora, global brand director for Gillette, said during a media conference on Thursday (Sept. 15) in Barcelona. "We’re excited to promote the world’s most popular sport, while giving fans more opportunities to take part in something they love.”

FC Barcelona is valued at $3.55 billion, third in the world behind the NFL's Dallas Cowboys ($4 billion) and Real Madrid ($3.65 billion), according to Forbes.

The club has one of the largest fan bases in the world, including 18.5 million followers on Twitter and more than 94.3 million likes on Facebook.

Star player Neymar Jr. himself has 25 million followers on Twitter.

Gillette had been supporting its regional partnership deal with multi-media marketing, including using company spokesman Neymar Jr. in advertising, most recently during the Summer Olympics.

The brand will now extend marketing worldwide, including a new TV spot with Neymar Jr. along with fellow first-team players Ter Stegen, Luis Suárez, Jordi Alba and Andrés Iniesta, which was previewed during the media event.

The global alliance comes on the heels of Barcelona opening its first U.S. corporate office, located on Park Avenue in New York.

Owners said the new office "ensures the club has an ongoing presence in the North American market, and represents a key step toward implementing its 2016-2021 strategic growth plan."

Gillette has naming rights to the home stadium for the NFL's New England Patriots, which also could offer opportunities for Barcelona.

According to Manel Arroyo, vp-marketing and communications for FC Barcelona, “The premium sponsorship agreement with Gillette consolidates the club’s aims to globalize, as shown by the opening of the new office in New York, and the on-going campaign to be associated to the leading brands.

"Gillette has a long tradition in the world of sport through athletes and national teams, but this is the first deal with a football club. There is no doubt that Gillette and FC Barcelona share essential values to ensure their success: precision and excellence," said Arroyo.

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