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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep032013

Gillette Cuts It Close With Matthews, Cruz, Amendola, Martin, Sports Science Guy

By Barry Janoff

September 3, 2013: Gillette is following up its "Built For Training" activation, which supported its deodorant line and took people behind the scenes of NFL training camps, with a multi-media effort that puts several star players and a star science guy front and center.

The goal of the campaign: To show that even tough guys have sensitive skin and that Gillette Fusion ProGlide is how they address the situation.

The campaign features such players as Clay Matthews (Green Bay Packers), Victor Cruz (New York Giants), Danny Amendola (New England Patriots) and Doug Martin (Tampa Bay Buccaneers), as well as John Brenkus, creator and host of Sport Science.

It is the first for Gillette from Grey, NY, following the brand's split from long-time agency BBDO, NY.

“In shaving and in sport, precision makes the difference,” Greg Via, director of global sports marketing for Gillette, said in a statement. “On the field, these players embody precision at its highest level, and we are excited to work with such a talented group. At Gillette, we have spent the last 110 years refining and carefully engineering our razors to give every man the advantage of Gillette's precision.” (See the full spot here.)

The first of four TV spots shows the players wearing just the face mask portion of their helmets. A voiceover explains, "Guys don't put on all this high-tech gear on their face only to go home and wreck it with just any razor. Upgrade to the Gillette Fusion ProGLide. Precision equipment with less tug, less pull for unrivaled comfort, even on sensitive skin. So you can go get it." (See the full spot here.)

Another element of the campaign features Brenkus, who talks about the "importance of precision both on the gridiron and in the equipment needed to tackle shaving."

Each week on Facebook, Brenkus will oversee the “Precision Play of the Week” and provide a scientific breakdown of the action. Viewers will be invited to answer a question related to the play for the chance to win various prizes, with the grand prize being a trip to Super Bowl XLVIII in MetLife Stadium this February.

According to Brenkus, “Performance in the NFL is not just brute force or blinding speed; it's precision. The biggest moments in sport aren’t always what we focus on, but are instead the result of precise measures that ultimately determine the outcome of a game or even season.”

Gillette is a division of Procter & Gamble, an official marketing partner of the NFL.

Gillette 'Built For Speed' Series Sniffs Out NFL

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