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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun192014

Gillette Puts Fusion, Focus, Marketing Behind MLB's All-Star Home Run Derby

By Barry Janoff

June 18, 2014: Procter & Gamble men's grooming division Gillette, which has been associated with MLB since 1939, is taking a high-profile step by becoming title sponsor of the Home Run Derby All-Star Game event.

Financial terms of the one-year deal were not disclosed.

The Gillette Home Run Derby will be held July 14 and air live on ESPN from Target Field in Minneapolis, which will host the All-Star Game the next night.

Gillette said it would use the event to support its new razor, the Fusion ProGlide with FlexBall Technology. The brand said it would "conduct Gillette Home Run Derby promotions, advertising during the telecast and have a presence around the Twin Cities."

"Whether you're standing at the plate waiting to crush the ball or in front of the mirror prepping for an optimal shave, we understand that maximum contact is very important when performing your best," Hooman Shahidi, senior brand manager for Gillette North America, said in a statement. "That's why we're excited to partner with Major League Baseball during the Home Run Derby to promote our new Gillette Fusion ProGlide with FlexBall Technology . . . "

The Home Run Derby is annually among ESPN's most-watched events. Chevrolet was title sponsor last year when the All-Star Game and surrounding events were held in Citi Field, home to the New York Mets.

Century 21 Real Estate was title sponsor in 2005-06. State Farm took over from 2007-2012.

As in previous years, the Gillette Home Run Derby will raise funds for MLB's Reviving Baseball in Inner Cities program and such charities as Boys & Girls Clubs of America. More than $3 million has been raised over the past ten years, with an all-time high of $615,000 donated through the 2012 event, according to MLB.

Gillette Home Run Derby is part of All-Star Game events that include the Taco Bell All-Star Sunday with the Taco Bell All-Star Legends & Celebrity Softball Game and the SiriusXM Futures Game and on Monday the Gatorade All-Star Workout Day.

"Gillette has partnered with Major League Baseball longer than any other company, and the Gillette Home Run Derby is a terrific way to celebrate our 75th anniversary of working together," Tim Brosnan, evp-business for MLB, said in a statement. "With outstanding performances, the successful introduction of players engaging in social media during the event and integration of captains from each league in previous years, the Derby continues to be fresh, entertaining and one of the most popular events on the sports calendar."

Gillette has been an MLB sponsor since the 1939 World Series, and ads featuring MLB players date back to at least 1910.

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