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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul302012

General Motors' Chevrolet Extends, Expands Deal With Manchester United

By Barry Janoff

July 30, 2012: While the world has its collective eyes on London and the 2012 Summer Olympics, General Motors continues its march into British soccer.

The U.S.-based automaker unveiled an extension to its recently signed deal between its Chevrolet division and Manchester United by nabbing one of the most coveted on-field spots in sports marketing: a seven-year pact to become the club's jersey-front sponsor beginning with the 2014-15 English Premier League season.

The news comes less than two months after Chevrolet signed a five-year deal to become Manchester United's global official auto partner, which already has launched. It also comes a week after Chevrolet signed a separate four-year pact to become the official car sponsor for Liverpool FC, also in the EPL.

And it happened a day after Joel Ewanick, GM's CEO since 2010, parted ways with the company, either via resignation or having been fired, according to various reports.

Chevrolet will replace current jersey sponsor Aon insurance, whose alliance with the club began with 2010-11 season. The auto brand be the fifth jersey sponsor in Manchester United's 134-year history.

"This is a fantastic, long-term deal for the club. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world," Richard Arnold, Manchester United's commercial director, said in a statement. "They are a key partner on our current tour [in the U.S.] and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe."

"This relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes."

According to Alan Batey, vp for GM North America U.S. sales and service, "This relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes. When you consider the core values of Chevrolet, our passionate customers around the world, and our rich 100-year history, the partnership with Manchester United is a perfect fit. And, to be only the fifth name on the iconic red jersey is a genuine honor. We very much look forward to the road ahead and the opportunities we have in partnering with such a legendary club."

The franchise came under controlling interest of Malcolm Glazer in 2005, who also is majority owner of the NFL's Tampa Bay Buccaneers.

Manchester United's other marketing partners include Nike, DHL, Turkish Airlines, Thomas Cook, Smirnoff, Singha beer and Epson office equipment.

U.S.-based Delta Air Line recently signed a multi-year alliance with Chelsea FC of the EPL.

"It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners," added Arnold. "This commitment to United and its fans will bring real benefits to everyone who cares about the club."

General Motors Scores Deal With Manchester United

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