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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Monday
Jul302012

General Motors' Chevrolet Extends, Expands Deal With Manchester United

By Barry Janoff

July 30, 2012: While the world has its collective eyes on London and the 2012 Summer Olympics, General Motors continues its march into British soccer.

The U.S.-based automaker unveiled an extension to its recently signed deal between its Chevrolet division and Manchester United by nabbing one of the most coveted on-field spots in sports marketing: a seven-year pact to become the club's jersey-front sponsor beginning with the 2014-15 English Premier League season.

The news comes less than two months after Chevrolet signed a five-year deal to become Manchester United's global official auto partner, which already has launched. It also comes a week after Chevrolet signed a separate four-year pact to become the official car sponsor for Liverpool FC, also in the EPL.

And it happened a day after Joel Ewanick, GM's CEO since 2010, parted ways with the company, either via resignation or having been fired, according to various reports.

Chevrolet will replace current jersey sponsor Aon insurance, whose alliance with the club began with 2010-11 season. The auto brand be the fifth jersey sponsor in Manchester United's 134-year history.

"This is a fantastic, long-term deal for the club. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world," Richard Arnold, Manchester United's commercial director, said in a statement. "They are a key partner on our current tour [in the U.S.] and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe."

"This relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes."

According to Alan Batey, vp for GM North America U.S. sales and service, "This relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes. When you consider the core values of Chevrolet, our passionate customers around the world, and our rich 100-year history, the partnership with Manchester United is a perfect fit. And, to be only the fifth name on the iconic red jersey is a genuine honor. We very much look forward to the road ahead and the opportunities we have in partnering with such a legendary club."

The franchise came under controlling interest of Malcolm Glazer in 2005, who also is majority owner of the NFL's Tampa Bay Buccaneers.

Manchester United's other marketing partners include Nike, DHL, Turkish Airlines, Thomas Cook, Smirnoff, Singha beer and Epson office equipment.

U.S.-based Delta Air Line recently signed a multi-year alliance with Chelsea FC of the EPL.

"It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners," added Arnold. "This commitment to United and its fans will bring real benefits to everyone who cares about the club."

General Motors Scores Deal With Manchester United

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