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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

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1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
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The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Thursday
May312012

GM's Chevrolet, Manchester United Kick In Global Multi-Layered Sponsorship Deal

By Barry Janoff

May 31, 2012: General Motors confirmed today that the company has signed a deal making its Chevrolet brand the official automotive partner of Manchester United, the U.K.-based soccer team that earlier earlier this year was ranked as the most valuable sports franchise in the world and earlier this week was crowned the most popular soccer club in the world.

Financial terms of the five-year alliance were not disclosed. Chevrolet replaces Audi, which had been the team's official auto partner since 2004.

“Manchester United has some of the most passionate supporters of any sporting club in the world,” Joel Ewanick, global CMO for General Motors, said in a statement. “The Chevrolet family is proud to partner with Manchester United and is fully committed to putting these fans at the center of everything we do.”

The franchise came under controlling interest of Malcolm Glazer in 2005, who also is majority owner of the NFL's Tampa Bay Buccaneers. A bevy of legendary players have worn the Manchester United colors, with its best-known current player Wayne Rooney.

The deal follows on the heels of GM's decision to drop ads both on Facebook and the CBS broadcast of Super Bowl XLVII in February 2013, citing "low impact" and a $4 million per 30-second price tag, respectively.

Manchester United's other marketing partners include lead partner and jersey sponsor Aon insurance, Nike, DHL, Turkish Airlines, Thomas Cook, Smirnoff, Singha beer and Epson office equipment.

Manchester United was ranked as the No. 1 most valuable sports franchise in the world earlier this year by Forbes, with an estimated worth of  $2.2 billion U.S. (£1.4 billion). Manchester United is the world’s most popular football club, with an estimated 659 million fans, according to a survey conducted by marketing and research firm Kantar.

Despite those numbers, Manchester United sees a major opportunity to build its brand in the U.S.

“With 659 million United fans around the world, the commitment Chevrolet is making... to bring these fans closer to our club is very exciting for us."

“With 659 million United fans and followers around the world, the commitment that Chevrolet is making to football and its plans to bring these fans closer to our club is very exciting for us," Richard Arnold, Manchester United commercial director, said in a statement. "This is also the first time we have teamed up with a U.S. automotive partner and with the growing popularity of the club and English football in America, we are hoping the relationship will allow us to further expand our fan base in the country.”

Under the deal, the Chevrolet "bow tie" logo will appear on "signs, scoreboards and player benches in the soccer club's stadium as well as on backdrops and chairs during interviews." GM said that Chevy dealers worldwide would be able to use the Manchester United logo at their dealerships.

This summer, Chevrolet will sponsor two Manchester United matches in China, under the banner Chevrolet China Cup. Industry analysts said that GM is a market share leader in China.

"This is the first time we will play for the Chevrolet China Cup and I think it marks a fantastic start to what we hope to be a long relationship with Chevrolet," David Gill, Manchester United CEO said in a statement.

According to Gill, “Although part of two very different industries, Chevrolet and Manchester United share many of the same values. Like the Club, it is steeped in history having recently celebrated its centenary and it has also grown to be a global brand, selling cars in more than 140 countries. Above all, it too strives to be the best in its field and I am delighted to welcome Chevrolet as our official automotive partner.”

In a separate but related deal, Chevrolet unveiled three-year partnership with the One World Futbol Project, creators of the One World Futbol, whose goal is to donate 1.5 million "virtually indestructible" soccer balls to youth in war-stricken zones, refugee camps, disaster areas and other disadvantaged communities worldwide. The organization was founded in 2010 with was was called "crucial early support from world-renowned musician Sting."

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    If you really like football, you likely have a favored team from the National Football League or two and have a list of players who like to have observed.
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    NYSportsJournalism.com - GM Drives To Manchester United - GM's Chevrolet, Manchester United Kick In Global Multi-Layered Sponsorship Deal
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    NYSportsJournalism.com - GM Drives To Manchester United - GM's Chevrolet, Manchester United Kick In Global Multi-Layered Sponsorship Deal
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    Response: bola tangkas
    NYSportsJournalism.com - GM Drives To Manchester United - GM's Chevrolet, Manchester United Kick In Global Multi-Layered Sponsorship Deal
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    NYSportsJournalism.com - GM Drives To Manchester United - GM's Chevrolet, Manchester United Kick In Global Multi-Layered Sponsorship Deal
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