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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Manchester United (1)

Thursday
May312012

GM's Chevrolet, Manchester United Kick In Global Multi-Layered Sponsorship Deal

By Barry Janoff

May 31, 2012: General Motors confirmed today that the company has signed a deal making its Chevrolet brand the official automotive partner of Manchester United, the U.K.-based soccer team that earlier earlier this year was ranked as the most valuable sports franchise in the world and earlier this week was crowned the most popular soccer club in the world.

Financial terms of the five-year alliance were not disclosed. Chevrolet replaces Audi, which had been the team's official auto partner since 2004.

“Manchester United has some of the most passionate supporters of any sporting club in the world,” Joel Ewanick, global CMO for General Motors, said in a statement. “The Chevrolet family is proud to partner with Manchester United and is fully committed to putting these fans at the center of everything we do.”

The franchise came under controlling interest of Malcolm Glazer in 2005, who also is majority owner of the NFL's Tampa Bay Buccaneers. A bevy of legendary players have worn the Manchester United colors, with its best-known current player Wayne Rooney.

The deal follows on the heels of GM's decision to drop ads both on Facebook and the CBS broadcast of Super Bowl XLVII in February 2013, citing "low impact" and a $4 million per 30-second price tag, respectively.

Manchester United's other marketing partners include lead partner and jersey sponsor Aon insurance, Nike, DHL, Turkish Airlines, Thomas Cook, Smirnoff, Singha beer and Epson office equipment.

Manchester United was ranked as the No. 1 most valuable sports franchise in the world earlier this year by Forbes, with an estimated worth of  $2.2 billion U.S. (£1.4 billion). Manchester United is the world’s most popular football club, with an estimated 659 million fans, according to a survey conducted by marketing and research firm Kantar.

Despite those numbers, Manchester United sees a major opportunity to build its brand in the U.S.

“With 659 million United fans around the world, the commitment Chevrolet is making... to bring these fans closer to our club is very exciting for us."

“With 659 million United fans and followers around the world, the commitment that Chevrolet is making to football and its plans to bring these fans closer to our club is very exciting for us," Richard Arnold, Manchester United commercial director, said in a statement. "This is also the first time we have teamed up with a U.S. automotive partner and with the growing popularity of the club and English football in America, we are hoping the relationship will allow us to further expand our fan base in the country.”

Under the deal, the Chevrolet "bow tie" logo will appear on "signs, scoreboards and player benches in the soccer club's stadium as well as on backdrops and chairs during interviews." GM said that Chevy dealers worldwide would be able to use the Manchester United logo at their dealerships.

This summer, Chevrolet will sponsor two Manchester United matches in China, under the banner Chevrolet China Cup. Industry analysts said that GM is a market share leader in China.

"This is the first time we will play for the Chevrolet China Cup and I think it marks a fantastic start to what we hope to be a long relationship with Chevrolet," David Gill, Manchester United CEO said in a statement.

According to Gill, “Although part of two very different industries, Chevrolet and Manchester United share many of the same values. Like the Club, it is steeped in history having recently celebrated its centenary and it has also grown to be a global brand, selling cars in more than 140 countries. Above all, it too strives to be the best in its field and I am delighted to welcome Chevrolet as our official automotive partner.”

In a separate but related deal, Chevrolet unveiled three-year partnership with the One World Futbol Project, creators of the One World Futbol, whose goal is to donate 1.5 million "virtually indestructible" soccer balls to youth in war-stricken zones, refugee camps, disaster areas and other disadvantaged communities worldwide. The organization was founded in 2010 with was was called "crucial early support from world-renowned musician Sting."

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