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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan112011

Motor Pool: General Motors, NBC Sign Exclusive Deal For 2012 Summer Games

By Barry Janoff, Executive Editor

January 11, 2011: General Motors, which in February returns to the Super Bowl telecast for the first time in three years, continues to open its marketing purse strings, signing a deal with NBC Universal for exclusive domestic automotive advertising rights for the 2012 Olympic Games.

Financial terms were not disclosed.

The deal means that, unlike Super Bowl XLV, during which GM will be sharing the airwaves with as many as seven other car companies, the automaker will be the only car company during national broadcasts on NBC from July 27- Aug. 12, 2012. The Summer Games will be held in London.

The alliance with NBC Universal also means that BMW, which last year signed a deal to become the official car company of the U.S. Olympic Committee and also is an official partner of the 2012 London Olympic Committee, will be shut out of national NBC broadcasts while the Games are in progress. The International Olympic Committee currently does not have an official global partner in the automotive category.

GM had been an official partner of the U.S. Olympic Committee from 1997 through the end of 2008, when it chose to end the alliance due to the company's financial difficulties. In addition, GM had advertised within NBC's coverage of the Games since the 2000 Olympic Games in Sydney.

The new exclusivity deal opens up more windows of opportunity for the automaker to reach what historically has been among the largest viewing audiences during Olympic years. Unlike the first deal signed in 1997, Internet, mobile devices and other forms of communication are now part of the media marketing mix to reach consumers.

According to GM, Chevrolet and Cadillac will have a "major advertising presence during NBC's coverage of the Games on network and cable television."  In addition, the brands will be featured in "select NBC Olympic-related programming leading up to the Games and online" at NBCOlympics.com.

"Media partnerships like this provide great opportunities for us to spread the word about our newest cars, trucks and crossovers," Joel Ewanick, GM's global CMO. said in a statement. "GM has been a huge fan of the Olympic Games for decades, and we look forward to being a partner in a big way with NBC Universal as it again covers one of the world's most significant sporting events."

GM had advertised during 15 consecutive Super Bowl telecasts, but financial difficulties led the company to drastically cut back on marketing over the past several year. In addition to bypassing the Super Bowl, GM had also cut back on advertising during the Academy Awards and the Emmys. In 2008, the company ended its alliance with Tiger Woods a year before their nine-year contract was due to conclude.

GM had previously said that its Super Bowl ads would focus on its Chevy banner, with spots before, during and after the game, as well as ads during Glee, which Fox will air immediately following its Super Bowl XLV coverage. Thirty-second ads during the game are going for between $2.7-$3 million, according to industry analysts.

"Chevrolet and Cadillac are two of the world's premier automotive brands in the midst of a remarkable resurgence."

"Chevrolet and Cadillac are two of the world's premier automotive brands in the midst of a remarkable resurgence, so it's terrific to see them make a major investment in our coverage of the London Games," said Gary Zenkel, president, NBC Olympics.

Back to London 2012

Back to Super Bowl XLV

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