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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr292016

NBA Stars Kyrie Irving, Draymond Green Reveal Personal Secrets For Verizon's go90

By Barry Janoff

April 29, 2016: In this age of omni-present cell phone cameras, invasive social media tweets and texts and voyeur traditional media, pro athletes are often reticent to share moments of their private lives.

But not Kyrie Irving of the Cleveland Cavaliers and Draymond Green of the Golden State Warriors, who "granted access" to Verizon's go90 in a new marketing campaign.

Unfortunately for those seeking some dirt, the secrets uncovered are that Irving likes to fold his own laundry and Green is an expert at making PB&J sandwiches.

Verizon's go90, which launched late last year, is a social entertainment platform offering access to live and on-demand video in a social experience, including live events, prime-time TV, best-of-the-Web and original series across comedy, music, gaming, lifestyle, sports, news and entertainment.

The NBA officially aligned with Verizon this season as its wireless partner, replacing long-time partner Sprint, enabling the company to reach fans and consumers on several fronts.

That includes live out-of-marketing games, the upcoming NBA Draft and as title sponsor for the All-Star Slam Dunk event this past February.

Go90 is now reaching out to people via a more traditional method, TV spots, with All-Stars Irving and Green getting their own starring roles.

The effort supports go90's activation during the NBA Playoffs, which features highlights, recaps and unique behind-the-scenes content.

The push with Irving and Green comes on the heels of go90 unveiling the launch of "Big Papi Network," starring David Ortiz of the Boston Red Sox hosting a quasi-talk show in which he talks about and/or interviews other athletes.

The first episode, which broke this week, "Storytime With Papi: Old Man Jeter," shows the Red Sox veteran recalling the time he punk'd Derek Jeter during a game against the New York Yankees in Jeter's next-to-last season. During an at-bat, "Big Papi" faked a bunt, which caused Jeter to charge the plate from his shortstop postion, then swung away, hitting a home run. As he ran the bases, Ortiz says he said to Jeter, "I was just playing with you, Old Man."

In his spot, "Kyrie Irving Does Laundry," we find him in his laundry room, folding clothes. "The new NBA app on Verizon go90 has everything NBA," a voiceover says. "You can catch up with Kyrie Irving highlights without using data. If you want even more Kyrie, you can watch heart-pounding 90-second recaps, data-free. Still not enough Kyrie? Go90 has exclusive insider footage of Kyrie folding laundry. No data required."

In Green's spot, "Draymond Green Makes A PB&J," the Warriors star is in a kitchen, preparing a sandwich.

"With the new go90 app on Verizon, NBA fans can watch highlights to get deep inside the game," says a voiceover. "All without using data. Super-fans can get even deep access, streaming behind-the-scenes insider content. Again, no data. And for fanatics who still can't get enough NBA , we have uncut footage of Draymond Green making a sandwich, just for you. Data free."

As Green stares into the camera, the voiceover says, "Go deep. Awkwardly deep."

The campaign comes as Verizon is bolstering its go90 platform. Earlier this month, Verizon hired Chip Canter as GM of digital Entertainment and go90. Canter, who was svp-product and business development for digital distribution for NBCUniversal, "will oversee all areas of Verizon's video business, including content and distribution."

NBA Plans To go90 With Verizon

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