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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr292015

GoDaddy Driving On From Nascar But Danica Still Has Marketing Green Flag

By Barry Janoff

April 29, 2015: One of the most visible and polarizing athlete-company endorsement deals of the past ten years is coming to an end, with GoDaddy saying that it would not renew its alliance with Nascar's Stewart-Haas Racing and its primary sponsorship of driver Danica Patrick No.10 car following the 2015 season.

Proclaiming it "another milestone in GoDaddy's marketing evolution," the Web site host and technology provider said it planned to "diversify its marketing investment across more channels and regions."

Patrick has been aligned with GoDaddy and driving the eye-popping GoDaddy bright green car since 2010, and it has been her primary sponsor since 2010, when she was an IndyCar driver.

GoDaddy said that it is "not renewing its primary sponsorship of the No. 10 Nascar Sprint Cup Series team of Stewart-Haas Racing and driver Danica Patrick," but is negotiating to keep Patrick as a GoDaddy spokeswoman under a "personal services agreement."

Neither Stewart-Haas Racing or Patrick indicated what sponsor might fill the significant role.

Patrick has been in 13 Super Bowl commercials for GoDaddy, including some titillating spots that envisioned her and other women in overtly sexual situations, which seemed in ways to undermine the challenges that Patrick has faced in fighting for equality in a sport dominated by men.

Ironically, a spot that was scheduled to air this past February during Super Bowl XLIX, "Journey Home," was pulled after animal lovers and animal rights groups objected to the storyline of a lost puppy finding its way home only to be shipped to a new owner who was found on the Web.

According to Patrick, "GoDaddy has been an incredible partner for a very long time, almost nine years, and as I've said before, our brands have really grown up together. It's pretty cool, from a marketing perspective, that we helped GoDaddy build such strong brand awareness here in the U.S."

The alliance paid off for Patrick via income — she takes in upward of $8 million from her roster of annual endorsements, according to industry analysts — financial backing in her racing endeavors and in national recognition. In addition to GoDaddy, her racing endorsements also include Tissot, Aspen Dental, TaxAct, FanVision and Haas Automation. Her personal endorsements also include Coca-Cola, Revo Eyewear and Six Star Pro Nutirtion.

It also has worked for GoDaddy.

According to the Scottsdale, Az.-based company, GoDaddy "has grown to serve 37 countries in 17 languages and is positioning to fortify its presence in Asia by the end of this year."

"Nascar has been a tremendous domestic platform to help us achieve an 81% aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers," Phil Bienert. CMO for GoDaddy," said in a statement. "The fact Danica is having a record-setting season makes it tough to leave this motorsports sponsorship, without a doubt."

This season Patrick set the record for most Top Ten finishes by a woman in Nascar's top series, with six (to date), including a seventh place finish at Martinsville (VA.) Speedway and a ninth place finish at Bristol (Tenn.) Motor Speedway earlier this season.

GoDaddy said that it is "balancing brand awareness with a more personalized data-driven marketing approach while expanding its global footprint.

"We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family," said Bienert.

According to Patrick, "I'm excited to work with GoDaddy on a personal level moving forward, but will miss having their bright green color on my race car next year."

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