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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec192012

Go Daddy Shares Some (Not Many) Details .CO About Super Bowl XLVII Spot

By Barry Janoff

December 19, 2012: Domain name registrar and Web site provider Go Daddy has unveiled some details regarding its previously announced entry to the line-up of advertisers during Super Bowl XLVII, saying that it would join with .CO domain for a spot "aimed at anyone who has ever thought about starting their own business."

The spot will feature Go Daddy spokeswoman Danica Patrick. The company initially hinted that Patrick might not appear in Super Bow creative this time around, a move that was mainly a PR ploy.

This is the third consecutive year that Go Daddy is supporting .CO domain during a Super Bowl broadcast. The commercial will be filmed in Los Angeles in early January, according to Go Daddy. Lead agency is Deutsch NY.

GoDaddy.com is expected to have another 30-second commercial during the broadcast of Super Bowl XLVII on CBS on Feb. 3. GoDaddy.com has run ads during the big game every year since Super Bowl XXXIV in 2005, many of them starring Patrick.

GoDaddy also serves as Patrick's lead sponsor during her Nascar and other race competitions.

Thirty-second spots are going for upward of $3.8 million, per industry analysts.

The self-professed goal for .CO is to focus "on helping small businesses, innovators and entrepreneurs to achieve their dreams online."

"It’s a fun story to tell — the trick is to do it in thirty seconds. The Super Bowl is unlike any other broadcast event in the world."

“It’s a fun story to tell — the trick is to do it in thirty seconds,” Juan Diego Calle, CEO and founder of .CO Internet S.A.S., said in a statement. “The Super Bowl is unlike any other broadcast event in the world. We get to share our message with more than a hundred million people during a program where many tune in especially for the commercials."

The Go Daddy-.CO Super Bowl spot during Super Bowl XLVI, “Body Paint,” featured Patrick and Jillian Michaels painting logos on a supposedly nude woman. In 2011, the company's rookie Super Bowl spot starred comedienne Joan Rivers.

“Partnering with the dot-CO domain is a great fit for Go Daddy, especially considering we share the same goal of helping small businesses leverage the power of the Internet,” Go Daddy CMO Barb Rechterman said in a statement. “Domain names and Web sites are part of the mainstream vernacular now and there’s no better place to tell a story than in a Super Bowl commercial.”

Also, like GoDaddy.com, .Co likes to tease the public. "So what will we do?," said Calle. "We’re going to inspire people to seize the moment – to actually launch their big ideas online!”

Has GoDaddy.com Spokeswoman Patrick Evicted Been From Super Bowl?

Back to Super Bowl XLVII

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