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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec192012

Go Daddy Shares Some (Not Many) Details .CO About Super Bowl XLVII Spot

By Barry Janoff

December 19, 2012: Domain name registrar and Web site provider Go Daddy has unveiled some details regarding its previously announced entry to the line-up of advertisers during Super Bowl XLVII, saying that it would join with .CO domain for a spot "aimed at anyone who has ever thought about starting their own business."

The spot will feature Go Daddy spokeswoman Danica Patrick. The company initially hinted that Patrick might not appear in Super Bow creative this time around, a move that was mainly a PR ploy.

This is the third consecutive year that Go Daddy is supporting .CO domain during a Super Bowl broadcast. The commercial will be filmed in Los Angeles in early January, according to Go Daddy. Lead agency is Deutsch NY.

GoDaddy.com is expected to have another 30-second commercial during the broadcast of Super Bowl XLVII on CBS on Feb. 3. GoDaddy.com has run ads during the big game every year since Super Bowl XXXIV in 2005, many of them starring Patrick.

GoDaddy also serves as Patrick's lead sponsor during her Nascar and other race competitions.

Thirty-second spots are going for upward of $3.8 million, per industry analysts.

The self-professed goal for .CO is to focus "on helping small businesses, innovators and entrepreneurs to achieve their dreams online."

"It’s a fun story to tell — the trick is to do it in thirty seconds. The Super Bowl is unlike any other broadcast event in the world."

“It’s a fun story to tell — the trick is to do it in thirty seconds,” Juan Diego Calle, CEO and founder of .CO Internet S.A.S., said in a statement. “The Super Bowl is unlike any other broadcast event in the world. We get to share our message with more than a hundred million people during a program where many tune in especially for the commercials."

The Go Daddy-.CO Super Bowl spot during Super Bowl XLVI, “Body Paint,” featured Patrick and Jillian Michaels painting logos on a supposedly nude woman. In 2011, the company's rookie Super Bowl spot starred comedienne Joan Rivers.

“Partnering with the dot-CO domain is a great fit for Go Daddy, especially considering we share the same goal of helping small businesses leverage the power of the Internet,” Go Daddy CMO Barb Rechterman said in a statement. “Domain names and Web sites are part of the mainstream vernacular now and there’s no better place to tell a story than in a Super Bowl commercial.”

Also, like GoDaddy.com, .Co likes to tease the public. "So what will we do?," said Calle. "We’re going to inspire people to seize the moment – to actually launch their big ideas online!”

Has GoDaddy.com Spokeswoman Patrick Evicted Been From Super Bowl?

Back to Super Bowl XLVII

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