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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NCAA (1)

Monday
Oct182010

Go Daddy Vows: After GoDaddy.com Bowl, College Football Will Never Be The Same

October 18, 2010: Go Daddy, which has made its mark by being irreverent and, some would say, more than slightly risqué in motor sports, Super Bowl marketing and other sports endeavors, is taking on college football. The Web hosting provider and domain name registrar has signed a deal to become title sponsor of the GoDaddy.com Bowl, which will be played on Jan. 6, 2011, between teams from the Mid-American and Sun Belt Conferences.

The post-season collegiate football game, formerly known as the GMAC Bowl, will be broadcast live on ESPN. Financial terms of the deal were not disclosed.

As a heads-up to the NCAA, Go Daddy is already boasting on the GoDaddy.com Bowl Web site, "College football will never be the same." Observers would not be faulted if the immediate image that comes to mind is the Marx Brothers in a football game between Darwin and Huxley Colleges in the film, Horse Feathers.

"We thought it was about time Go Daddy had its own Bowl game – the GoDaddy.com Bowl has a nice ring to it, don’t you think?" Bob Parsons, Go Daddy CEO and founder, said in a statement. "Football is one of America’s favorite pastimes, and if college football fans are anything, they are passionate and loyal. We like that!”

Go Daddy said that it's title sponsorship also will be the catalyst for other ventures, including a "Kids Zone" during the game in which about 3,000 kids from the host city of Mobile, Ala., will get to watch the game for free in their own section. The GoDaddy.com Bowl Web site also links to a Go Daddy Marketplace, which includes a variety of NFL-branded items.

Would college football fans love it if Danica Patrick showed up at the GoDaddy.com Bowl?Go Daddy did not detail its planned marketing support, which likely would include Go Daddy ads flagging Super Bowl XLV a month later. Among other sports relationships, Go Daddy is the lead sponsor for race car driver Danica Patrick and has been a Super Bowl advertiser for several years, usually featuring TV spots loaded with sexual innuendo that direct viewers to the company's Web site for more revealing images. The company also recently signed celebrity fitness trainer Jillian Michaels as a spokesperson.

TheGoDaddy.com Bowl was first played in 1999, with GMAC Financial Services taking over title sponsorship in 2001, at Ladd Peebles Stadium. Last season, Central Michigan defeated Troy, 44-41 in double overtime. Corporate sponsors last season included Exxon Mobil, Hershey's, FedEx, the U.S. Coast Guard and numerous local companies. It was not indicated whether or not the previous deals would continue and whether new or additional marketing partners would be brought in.

According to Jerry Silverstein, president of GoDaddy.com Bowl, "We're excited to have a powerhouse like Go Daddy behind Mobile's biggest event of the year. Go Daddy stepped up big time for this sponsorship, which is good for all of us."

Q&A: Who's Your (Go) Daddy?

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