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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Aug092016

Golf Sponsor Spend To Top $1.8 B In '16 Behind Spieth, McIlroy, Rio, Beer 

By Barry Janoff

August 19, 2016: This year, for the first time since 1904, golf is part of the global stage at the Summer Olympics, being staged in Rio de Janeiro. Its presence there will, according to industry analysts, help to boost golf's profile among casual players and youngsters, as well as those who may have no connection to it.

It turns out that golf's sponsorship presence has been pretty solid all along.

Worldwide sponsorship spend on golf is expected to top a record $1.82 billion this year, up 5.1% from the $1.72 billion spent in 2015, and also exceeding a projected 4.6% increase as well as a 4.7% increase in overall sponsorship spending.

Anheuser-Busch InBev is the most prevalent brand in the sport, with 35% of properties with a sponsor in the malt beverage category reporting a partnership with an Anheuser-Busch brand, according to the 2016 Golf Sponsorship Spending Report from marketing, research and consulting firm IEG, Chicago.

Alcoholic beverages is the most active category sponsor of golf, with companies in this category "five times more likely to sponsor the sport than the average of all sponsors," according to IEG research.

The increase in sponsorship spending comes at time when participation in golf has slightly decreased.

Figures show a dip in 2015 to 24.1 million (among those over the age of 6 who played at least one round of golf) from 24.7 million the two previous years, and down from 25.7 million in 2011. However, numbers remained strong in several key areas, including committed golfers, beginning golfers and in the number of people interested in taking up the game, according to the National Golf Federation.

Earlier this year, the PGA Tour and LPGA unveiled a partnership to include schedule coordination, joint marketing programs, domestic TV representation, digital media and "exploring the potential development of joint events."

Both organizations said that the alliance "strengthens their relationship and the potential benefits of working together in these various areas (which) are attractive for the overall growth of the sport."

Young golfers such as Jordan Spieth, Rory McIlroy, Jason Day, Rickie Fowler, Lexi Thompson and Lydia Ko are "resonating" with consumers and young potential participants, according to NGF.

Earlier this month, Nike Golf said it would "accelerate innovation in its golf footwear and apparel business and will partner with more of the world’s best golfers" but at the same time would "transition out of equipment — including clubs, balls and bags."

Beginners numbered 2.2 million in 2015, which NGF said "compares favorably to the all-time high of 2.4 million in 2000," the year that Tiger Woods won three major championships.

Companies have good reason to activate in golf. According to NGF, an estimated 81 million people, including 62 million non-golfers, watched golf on TV in 2015 while 27 million read about the game in traditional or electronic media.  One out of three Americans — about 95 million — played golf on a golf course or alternate venue, watched on TV or read about it in 2015.

Sponsorship spend on golf $1.65 billion in 2014, $1.6 billion in 2013, $1.51 billion in 2012. $1,4 billion in 2011 and $1.36 billion in 2010, according to IEG.

By comparison, global sponsorship spend on soccer will hit a record $60.2 billion this year, worldwide sponsorship spend in motorsports topped $5.3 billion last year and tennis was at $739 million, per IEG.

NFL sponsorship spend was $1.2 billion last season, the NBA hit $799 million, MLB reached $778 million and the NHL was $477 million.

"An estimated 81 million people, including 62 million non-golfers, watched golf on TV in 2015 while 27 million read about the game in traditional or electronic media."

Veteran golfer Phil Michelson tops the list among highest-paid golfers at $52.9 million, with $50 million of that from endorsement deals including Barclays and Rolex, according to Forbes.

McIlroy is second in endorsements at $35 million, including Nike and Omega. Spieth (pictured above) is third with endorsement earnings at $32 million from such partners as Under Armour, AT&T, Rolex and Coca-Cola.

Despite being away from the game due to rehab, Tiger Woods still takes in about $45 million in endorsement deals that include Hero Motorcorp, Kowa and Rolex.

Thompson ranks high among women golfers in endorsements with such deals as Rolex, EA Sports and Red Bull.

“Athletes like Tiger, Rory and Michelle (Wie) drive tremendous energy for the game and inspire consumers worldwide,” Daric Ashford, President for Nike Golf, said in a statement.

Following Anheuser-Busch, the Top Ten most active brands in golf are MasterCard (33% of properties with a sponsor in the category report a partnership with M/C), Coca-Cola (32%), Bacardi (25%), Rolex (21%), Daimler (16%), United-Continental (14%), AT&T (14%), Toyota (14%), PepsiCo (12%) and BMW (12%).

After alcoholic beverages, the most active categories are banks (which are three times more likely to sponsor golf than the average of all sponsors), automotive (2.8), professional services (2.3), insurance (2.3), tech-business (2.3), tech-consumer (2) and non-alcoholic beverages (1.9).

During the Olympics, NBCUniversal's Golf Channel will have about 50 hours of coverage.

PGA Tour, LPGA Become A Marketing Twosome

No Tiger, But Spieth, Rory, Day Drive Golf Sponsorship Spend To $1.7B

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